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Lena Kovadlo

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What can be done to improve book sales?
By Lena Kovadlo   

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What can be done to improve book sales and perhaps become a best-selling author?

There is a group of talented writers who publish books, and find their books selling out and in turn become best-selling authors. Then there is another group of talented writers, who find their books not selling and in turn do not become best-selling authors. If both groups of talented writers/authors put out great books, how come the first group of authors sells a lot of books, and the second group of authors does not?

If a book is published with a major publisher, it does not mean that it will actually become a best-seller. And if a book is published with a small publisher, or self-published even, does not mean it will not become a best-seller either.

What does it take to become a best-selling author? How does one achieve such a milestone in his/her writing career? It obviously takes a great deal of marketing/advertising/book promotion to get a book to sell, but what exactly does an author need to do to sell books to those besides friends and family?

When it comes to selling books, I think that authors do not compete with others, but actually compete against themselves, so sharing ideas, strategies, etc. on how to improve book sales with other authors will not do any damage. 

I know there are many authors here at AuthorsDen. It would be both interesting and informative to learn what you do to help your books sell. Please share. And if you are not an author but have some suggestions please share them as well. They will be greatly appreciated.

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