I decided to write this book on a chilly March evening in Poughkeepsie, NY. I'd just spent the better part of three hours interacting with and lecturing to students at Marist College. The topic I covered had a risque' title "How the F*ck Can Social Media Get Me a Job," and was filled with silliness and humor, but there was nothing silly about the message; if students start leveraging social media immediately they'll effectivley turn the tables on the manner in which they gain employment. I was taken aback by the overwhelmingly positive reception I received. The students were ready to hear my message. They knew things had changed, but they didn't know where to start. So on the drive home from Marist, while still glowing from the energy those students had gven me, I turned to my wife Laura, and said, "I have to write a book." 

He holds a M.S. in Direct Marketing from New York University (NYU) and a B.A. in Psychology from Loyola University in Maryland. He studied abroad during his junior year in Leuven, Belgium at Katholieke Universiteit’s Erasmus Program. His social media blog Christopherdessi.com is a trusted resource for social media enthusiasts focused on leveraging the power of social media for brands. A Twitter enthusiast, and expert in migrating brands into the social media landscape.

Drive Action Digital
Drive Action Digital is a digital marketing firm.

The Athletes Network
The Athletes Network is a social network designed to connect the 7.6million High School Athletes with College Coaches.

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