In 1996, after a career in veterinary medicine, Brad Swift founded the Life On Purpose Institute, an organization dedicated to helping people clarify their life purposes and live true to them. An avid student of the human development movement,
Brad specializes in life purpose coaching with individuals and groups. Through the Coaches Development Program, he trains aspiring coaches to carry on the vision of Life on Purpose Institute: The possibility of all people living purposeful, passionate and playful lives of service, mindful abundance balanced with simplicity, and spiritual serenity.
- Public Speaker -
Brad’s warm and engaging style makes him a sought-after workshop leader and keynote presenter at conferences, churches, spiritual centers, and civic and professional organizations around the country. Participants in his workshops experience more focus in their lives and a renewed sense of fulfillment, while learning to lighten up and have more fun. Out of this focus, fulfillment, and fun emerge an ability to maintain balance and a deeper appreciation for living.
For church and spiritual groups, Brad offers A Sunday On Purpose Program: From Burned Out to Turned On, an interactive workshop that will leave participants invigorated and with a new set of tools that will enhance their success in every aspect of their lives.
- Writer and Author -
As a freelance writer, Brad has published over 300 articles in a diverse assortment of magazines including Omni, Entrepreneur, New Age Journal, Yoga Journal, Utne Reader, Unity Magazine, Science of Mind, Better Homes and Gardens, and Modern Maturity. He has also been a regular contributor to Veterinary Economics for over 10 years.
His first book, Coaching to Win: Building Your Business Through Building Your Team was published by Veterinary Medicine Publishing Group in 1997. His latest book, Life On Purpose: Six Passages to an Inspired Life is the first and only how-to guide to take people from confusion to clarity about one of life's age-old questions - what is my purpose for being alive.
- Coach and Teacher -
Brad links his coaching and writing passions by coaching aspiring writers to excel. He sponsors Visionary Writers On Purpose, a collaborative writing ensemble committed to writing and publishing articles about people and institutions whose lives and missions are dedicated to a bold and inspired purpose or vision. He also maintains a private coaching practice, specializing in visionaries with dreams and visions bigger than they know how to fulfill.
Brad attended North Carolina State University in Raleigh, majoring in pre-veterinary medicine and zoology before receiving his Doctorate of Veterinary Medicine degree from the University of Georgia College of Veterinary Medicine, in Athens, GA. Brad, along with his wife and purpose partner, Ann, lives in the Blue Ridge Mountains of North Carolina where they share their mountaintop paradise with their daughter, Amber, and a menagerie of purposeful pets.