A specialist in communications for more than 30 years, Mary Schnack is an award-winning writer, reporter and public relations professional. She gives speeches and presentations worldwide to great acclaim. Her book, PR Works, provides real life case studies of how public relations actually works in the marketplace. Time tested and easy-to-apply examples provide communication strategies that can be applied to many aspects of communication, including, planning, public relations, media marketing, branding, media training, and crisis communications.
Articulate, witty and knowledgeable about communications for both business and personal relevance, Mary’s topics are interesting, thought provoking and provide communication tips that can be put to immediate use. Mary offers real world perspective from her personal work experiences. Mary has done crisis communications management and media training for professionals involved in the Waco cult crisis, the Los Angeles Civil Unrest, Rwanda Civil War, Kosovo refugee camps, AIDS research, corporate firings of executives, law suits and business loss due to arson.
Before going into public relations, Mary was a reporter for daily newspapers in Iowa and West Virginia, and has written for major national magazines and newspapers, including Newsweek, McCall's, Working Woman, Self and airline magazines. She also was a television field producer and director for Newsweek Video.
Mary started her public relations consulting business in 1992. Mary Schnack & Associates represents corporations, small businesses and non – profit organizations. They have placed clients’ stories in national publications, regional and local newspapers, radio shows and programs, television news programs and internet-based media.