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Home > Author > Sandy Dell
Sandy Dell

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Member Since: Nov, 2010

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  Sandy Dell

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Sandy Dell is an experienced independent sales representative for the gift industry. Having operated her own business for over eight years, she has gained valuable knowledge in working with gifts store buyers and producers. She is also co-owner of Gourmet Innovations which makes gourmet foods and gifts.

Background Information

Sandy Dell is a successful independent sales representative, working in the gift and gourmet food industries since January of 2001. In that capacity, she’s called on over 1200 gift retailers, turning 450+ into customers, while representing up to 35 gift and gourmet producers at a time.

She is also co-owner, with her husband, of Gourmet Innovations LLC, a manufacturer, wholesaler, and distributor of gourmet foods and gifts, including the brands Idaho Redneck, and Gold Mountain Gourmet. Sandy also manages multiple retail and wholesale web sites in the gourmet food niche, including several in-house, plus some for specialty food clients.

Recent accomplishments include launch of “The COMPLETE GUIDE for Selling to Gift Shops” (, and coming soon, a new home study course, “How to Start a Home-Based Independent Sales Representative Business.”  In addition, she’s submitted and published dozens of articles online in her areas of expertise.

Sandy also authors and maintains several blogs, including:




Sandy is an experienced sales person, working previously at Roos Atkins, Abercrombie & Fitch, World Book Encyclopedia, and Avon, where she won multiple awards. She also has a technical degree in Merchandising and three years of retail management experience, including positions as manager for a Hastings book department and a woodworkers co-operative.

With Sandy's many years of sales experience as a sales rep and as a retail manager, as well as her involvement with the gourmet food business, has given her a very unique perspective in the gift and gourmet food industry.

"I have been on both sides of the counter", she tells her buyers. More than that, she understands the needs of the producer and the gift buyer and knows how to communicate to both groups!

Birth Place
Milwaukee, WI USA
Contact Information
Niche Innovation
355 Havelock Grade 
Lenore ID 83541   USA
Contact Author: Sandy Dell
Favorite Links

Gift Rep Sandy Squidoo Page
Squidoo page on the history of my business

Gift Rep Sandy LinkedIn Profile
Complete profile on LinkedIn

Selling to Gift Shops E-Guide
My E-Guide on Selling to Gift Shops

Tastes of Idaho
Our retail website selling Made in Idaho products -- including some of our own lines!

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