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Home > Author > Rene A Henry
Rene A Henry

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  Rene A Henry

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Rene A. Henry is the author of nine books. He writes on a variety of subjects including customer service, crisis management, sports, travel, hi-ed,and business.

Background Information

Rene A. Henry's latest book, "Customer Service: the cornerstone of success" is all about customer service and plain old fashioned common courtesy. He attributes his ability to write on a variety of subjects to his liberal arts degree in economics from The College of William & Mary. Many are posted on his website,

He had diverse careers internationally in public relations, sports marketing, housing and real estate, television and entertainment, politics, federal service, higher education and as a trade association executive.

In the mid-70s, he co-founded ICPR which became the second largest international public relations firm in the West with headquarters in Los Angeles and offices in New York, Washington and Paris and affiliates in London, Rome and Tokyo. It was the first PR or advertising agency in the U.S. to establish Hispanic Marketing and Sports Marketing Divisions.

He has counseled Fortune 500 companies, leaders in entertainment, sports and politics, and even foreign governments, on a myriad of issues and crises.

Henry also was president and CEO of the National Institute of Building Sciences (Washington, D.C.); worked with Mayor Tom Bradley and his team to direct international media activities to help Los Angeles get the 1984 Olympic Games; and was a senior member of George Bush’s 1988 presidential campaign staff. He later served in the Bush Administration and was a member of the team at the U.S. Department of Labor that researched and wrote The Glass Ceiling Initiative.


Birth Place
Charleston, WV USA

Rene A. Henry, KGSJ, Fellow PRSA, has created and produced award-winning videos and television documentaries and authored books on land investment, utility cogeneration, sports and public relations and has been honored numerous times for his work.

In February 2010 he was awarded The Alumni Medallion by the William & Mary Alumni Association, the highest honor it gives a graduate of the college.

In 2002, for his service to faith and humanity, he was invested as a Knight of Honour in the Sovereign Order of St. John of Jerusalem, Knights Hospitaller, one of the oldest order of knighthood still in existence and the third oldest religious order in Christianity. He has been promoted to Knight of Grace. In 2004, The College of William & Mary, his alma mater, awarded him its Alumni Service Award. In 2005, the Public Relations Society of America honored him with its Paul M. Lund Award for Public Service.

His honors also include three Silver Anvils from the Public Relations Society of America, two CINE Golden Eagles, three Creative Excellence in Black Advertising awards, the Clarion Award for Human Rights from Women In Communications, Distinguished Citizen Award from the PRSA Los Angeles chapter, “Best In Texas” Silver Spurs, a silver and two bronze medals from WorldFest Houston International Film Festival and numerous awards and citations from professional organizations for campaigns and excellence in public relations. He was inducted into the Granby High School (Norfolk, Virginia) "Hall of Fame."

He also is a member of the Academy of Motion Picture Arts & Sciences and the Academy of Television Arts & Sciences. He has judged the Primetime Emmy awards numerous times as well as international film and TV festivals in Italy and Hungary. He was the 2001 Chair of the College of Fellows of the Public Relations Society of America.

In 2000, he authored the definitive book on crisis management and communications, "You'd Beetter Have A Hose If You Want to Put Out the Fire" and it quickly became one of the best selling books on this subject. His "Marketing Public Relations -- the hows that make it work!" was published in 1996 and republished in 2001 and used by professionals, professors and students. "Offsides!," a book about referee Fred Wyant's 27 years of officiating in the National Football League was published in August 2001. His other books are "How to Profitably Buy & Sell Land," "Bears Handbook - stories, stats and stuff about Baylor University Football," and "MIUS and You - the developer looks at a new utility concept.

Additional Information

Henry received his A.B. degree in economics from The College of William & Mary in Virginia, did graduate work in marketing at West Virginia University, and has taken executive education courses at Harvard University Law School and Georgetown Law School.

Contact Information
Author, writer, producer
1474 21st Avenue 
Seattle WA 98102   USA
Contact Author: Rene A Henry
Favorite Links
Check this out for commentaries, op/eds and articles he has written on various subjects.

William & Mary Swem Library Collections
Rene A. Henry Papers 1945-2015, a collection in the archives of the Earl Gregg Swem Library at the College of William & Mary

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