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Home > Author > Brenda S. Bence
Brenda S. Bence

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Member Since: Mar, 2008

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  Brenda S. Bence           

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Internationally-recognized branding expert, certified executive coach, powerhouse speaker and author. In the past 25 years, Brenda Bence has helped companies and individuals develop corporate and personal brands across four continents and almost 50 countries. Curious about how "YOU(tm)" are like shampoo? Visit to find out!

Background Information

For years, I have been speaking professionally and training on the topic of personal branding.  Without exception, when I would share my 3-step personal branding system, audience members would come up to me later and say, "When are you going to write the book?" 

That's when it hit me:  If I write the book, I can spread the power of the system further and help even more people around the world excel in their jobs, their careers, and in their lives.  That's how my book - How YOU(tm) are like Shampoo - was born!

Now, I spend more than 50% of each year traveling to present my unique approach to branding at conferences, conventions, and corporations all across the globe.


25-year career developing mega brands for Fortune 25 companies like Procter & Gamble and Bristol-Myers Squibb. Last 6 years running my own company training, speaking professionally, and coaching across the world. I earned my MBA at Harvard Business School, and I sit on a number of boards of public and private companies and not-for-profit organizations.

Additional Information

See - "in the news" page for the latest TV, radio, newspaper and magazine coverage. Stay tuned! Coming soon: How YOU(tm) are like Shampoo for Job Seekers. How to use this proven personal branding system to successfully land the job of your dreams.

Contact Information
Brand Development Associates (BDA) International, Ltd.
#30-01, 6 Battery Road, Raffles Place 
Singapore  049909   Singapore
Contact Author: Brenda S. Bence
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How YOU(tm) are like Shampoo: The breakthrough Personal Branding System based on proven big-brand marketing methods to help you earn more, do more, and be more at work
This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand. Modeled after the world's most successful big-brand marketing methods, How YOU(tm) are like Shampoo guides you step-by-step through proven corporate branding techniques never before adopted for personal use.

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