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Home > Author > Linda P. Morton
 
Linda P. Morton

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  Linda P. Morton           

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Helping small business owners design, write and market for their target markets.


Background Information

Linda P. Morton, Ed.D, APR, is a Professor Emeritus from The University of Oklahoma. She practiced marketing and public relations and taught public relations for a total of 33 years. She is listed in many Who's Who.

She wrote her first book after not being able to find a satisfactory book for her Public Relations Publications class. Public relations practitioners need to base all decisions on a specific target public. So she wrote her book to teach students to base design decisions on target public characteristics.

She published the first edition of her traditional book in 2000 and the second edition in Dec. 2006. Strategic Publiations: Designing For Target Publics in used as a textbook in many universities. It is also appropriate for small business owners, public relations and marketing practitioners.

She continued to research characteristics for groups of people, and published a regular national "Segmenting Publics" through Public Relations Quarterly for almost a decade.

After taking early retirement from her professorship position to open her own business, she updating the information from her column and published an e-book: Know 'em Sell 'em: How To Discover The Best Appeals For Your Target Market. She promotes it on one of her several Web sites.

She has also written several short e-books to help small business owners brand and market their businesses. These include:

How To Market Your Small Business

How To Brand Your Small Business

How To Get Great Printing For Your Publication

 

 

Birth Place
Nashville, AR 
Accomplishments

• Cambridge Who's Who, 2007
• Outstanding Scholar, Gaylord College, The University of Oklahoma, 2005
• 2000 Outstanding Intellectuals of the 21st Century
• Who's Who in America, 57th ed. 2003
• Strathmore's Who's Who 2002-2003.
• Who's Who of American Women, 23rd. 2002..
• Who's Who in America, 56th ed. 2002.
• International Woman of the Year, 2001.
• Who's Who in America, 55th ed. 2001.
• Who's Who of American Women, 2ndt ed. 2000-2001.
• Who's Who of American Women, Millennium ed. 2000-2001.
• 2000 Outstanding Scholars of the 21st Century, 1st ed..
• Who's Who in America, 54th ed. 2000.
• Who's Who in the World, Millennium ed. 2000-2001.
• Who's Who of American Women, 21st ed. 1999-2000.
• Who's Who in America, 53rd ed. 1999.
• Ranked as the nation's fifth most published public relations research authors in Journal of Public Relations Research Vol. 11, No 1, 1999.
• Who's Who in the World, 16th ed. 1999.
• Who's Who in Media and Communications, 1st ed. 1998 - 1999.
• Who's Who in the South and Southwest, 24th and 25th ed., 1998.
• Who's Who in Entertainment, 3rd ed.
• The World Who's Who of Women, 14 ed.
• Strathmore's Who's Who, 1997.
• Elected to OU's College of Arts & Sciences Support of Teaching and Research Committee, 1995.
• One of three 1992 new faculty members selected as “Quick Starters” by The University of Oklahoma Instructional Development Services to speak to 1993 New Faculty Seminar.
• Accredited Public Relations from Public Relations Society of America, 1992.
• Ranked among the nation's most cited public relations researchers in Public Relations Review Vol. 21 No. 4, p. 345.
• Ranked among the nation's most productive public relations research authors in Journal of Public Relations Research Vol. 4, No 3, 1992.
• Silver Addy (second-place) from North Mississippi Advertising Federation for a publication, 1989.
• Grand Award from the Council for the Advancement and Support of Education for special communication programs, 1983. My program included weekly articles in 27 Oklahoma newspapers and weekly broadcasts by six Oklahoma radio stations for 2.5 years.
• Outstanding Young Women of America, 1977.
• Outstanding Young Women of America, 1973.
• Honor Society, 1970 - 1971.
• American Association of University Professors' Academic Achievement Award, 1970.
• Distinguished Student, 1969.
• Phi Theta Kappa Fraternity, 1969.

Contact Information
Best Books Plus, Inc.
2901 Skinner Heights 
Greenwood AR 72936   Sebastian
Contact Author: Linda P. Morton


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