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Home > Author > Penelope J Herbert
Penelope J Herbert

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Member Since: Sep, 2008

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  Penelope J Herbert

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Expose myself? I'd rather expose you! I'm a spin doctor and marketer who shows business owners how to expose themselves (well, their businesses anyway).

Background Information

When I was a kid, I wanted to be an actress - and people kept saying I should be a teacher.  But teaching was far too boring - flat shoes, glasses and no make-up - ugh! But even teaching would have been a stage of sorts, I suppose.

I joined the media (one foot in the door, right?) and became a film editor/director - behind the camera, not in front of it. And all the time I was writing, so I moved in to marketing and media relations. I've worked in New Zealand, Australia, Japan, Malaysia and Austin, Tx in marketing, media, events & public relations roles and then I became the Editorial Director for a national fashion and lifestyle magazine. I left that to start my own public relations firm and then expanded that to include strategic  marketing. And what does all this have to do with teaching?

Well now I also run seminars, which are very popular. The extension of that was to write a book. In my seminars I teach people how to develop and implement marketing, brand management and public relations concepts. So that's what the book is about. But I have collaborated with Dr Alex Davidovic, who is an internet marketing expert - his PhD is in intelligent systems.

I have a passion for showing business owners how they can use professional marketing and public relations tools in their own business without having to hire a consultant (especially an overpaid one).

"Underdog Marketing' will be available around November 2008. Visit our website to register your interest in knowing when copies will be available.

Birth Place
Adelaide,  Australia

Winner : Community Event of the Year 2003
Finalist : Best Small Business of the Year 2005
SABAN Business Ambassador (SA Premier's Network)Contributing Editor : in-business magazine

Additional Information

I am regulary asked to present media and marketing seminars, facilitate business panel discussions, participate as a business panelist, sit on judging panels for business awards, and act as Master of Ceremonies for business dinners and functions.

Contact Information
Hot Pepper Group Pty Ltd
42 The Strand South Australia
Mawson Lakes  5095   Australia
Contact Author: Penelope J Herbert

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