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Joseph R Parish

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Seven Lucky Ways to beat in Web Rivalry
by Joseph R Parish   
Rated "G" by the Author.
Last edited: Tuesday, January 15, 2008
Posted: Tuesday, January 15, 2008

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Seven way to send your nearest Rival to the back of the bus!

Seven Lucky Ways to beat in Web Rivalry

The significant feature involved in acquiring more clients and thus elevated revenues is to simply outsell and outperform the competition. You need to candidly evaluate their product as opposed to yours. List all the differences discovered and use these conclusions towards your product enhancement efforts. I have accumulate a listing of Seven Lucky ways to beat in web rivalry, to help you towards achieving this goal.

1.Price – Price is deemed the number one factor in all consumer decisions. You must offer a lower price for a comparative product then your competitor. When I lived in Spain, I would go to a small out of the way restaurant to dine several times per week. The prices were extremely reasonable and the cruise was some of the best available in the country. One evening I asked the owner why he did not charge more for his meals. His reply was “Joe, If I charge more I eat one day – If I charge less I eat everyday”. His response has stuck with me for many years as I began various sorts of enterprises.

2.Packaging – The way you present you product has to be the second significant decision maker. If it is a tangible item, it should be attractively dressed in order to catch the customer’s eye. It should appeal to the specialized group of people that you desire to cater to. If the product is a service such as web hosting, etc make sure it is presented in a desirable light. Your webpage should be both appealing and functional.

3.Delivery – If your product requires transporting to the customer, consider all your options in shipping. Is one less expensive then the other? Perhaps because of your profit margin you are able to offer free shipping. This was a very effective method for me with a bookstore I once had online.

4.Quality – It is sometimes hard to decide if the top feature in everyone’s mind is price or quality. Many consumers like to think that the deciding factor is quality. If that is the case, be certain that your product can outdistance your competitor in manufacturer’s quality. Items may look similar but very possibly be built quite differently. Push the trait of quality in your advertising.

5.Features – If both you and your competition have similar products, does yours have additional features, which the competition does not? Can you add features to make yours better then theirs?

6.Availability – Customers do not like to wait for something, in fact they would prefer to have it yesterday. Unfortunately, we are dealing with the internet and not a normal storefront therefore; availability of the product is of utmost importance. Do you have a supply of the offered item that can be shipping either the day of purchase or the following day? Customers do not like backordered purchases. If the product you are working with is drop shipped what is the period you are looking at. Remember you must compete with not only your internet competitor on availability, but also the local department stores.

7.Service – This may be the last item listed but in terms of customer satisfaction it ranks at the top of the list. If problems develop with the product, most customers like to be able to call at anytime for help. This is particularly important for web services such as hosting or connectivity. Customers place considerable value in 24-hour customer service. How about your repairs should they be required? Can you provide free repairs for your products? How about free shipping back to you for repairs.

We have offered you the seven lucky ways to beat in web rivalry here. Follow these points in your business and roll your competitor to the back of the bus!

Copyright.2008 Joseph Parish

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