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Author Brenda Bence shares her point of view in response to the provocative question: "Are you a brand, just like your favorite toothpaste?"
Do you have a favorite brand that you’ve been faithful to for years and years? Perhaps it’s your favorite brand of sportswear or shampoo, and maybe you’ve even driven out of your way to find and buy that one brand that is like no other, even though you know it’s more expensive?
If brands are so powerful that they can bring out such loyalty in us, then why shouldn’t people be branded? Wouldn’t you like to evoke that kind of loyalty? Indeed, the question isn’t whether people can be branded. The question is: How do you create a personal brand that makes YOU™ – the trademarked you – the “brand of choice” in your workplace? Take a moment and think about what that would mean for you in terms of promotions, recognition, and higher pay…
Are YOU like Shampoo?
Now, of course, I’m not insinuating that you are a product like a bottle of shampoo. But the truth is that we are all like shampoo! Just as shampoo has to offer the customer great hair, you have to offer value in the workplace, or you’re out of luck – or out of a job - right? But don’t worry – personal branding doesn’t mean you have to walk around in a sandwich sign, advertising yourself. There are actually many more subtle ways you can work on your personal brand without anyone knowing it.