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Brenda S. Bence

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   Recent articles by
Brenda S. Bence

Marketing on a Shoestring Budget™: Empty Pockets, Full Marketing Plan
After the Job Interview: Stay Consistent With Your Personal Brand
How Personal Branding Can Help You Ace Your Job Interviews
How Personal Branding Can Get You More Interviews … and a Great New Job
The Power of Personal Branding: How to Improve Your Company’s Bottom Line
Traveling Around the World With Your Personal Brand in Tow
YOU and Your Company: Making the Corporate Brand/Personal Brand Connection
Top Myths About Personal Branding – It’s Not What You Think
Personal Branding Quiz: How Are YOU™ Doing?
The Top 10 Job-Search Personal Branding Mistakes
The Top Five Behaviors That Can Damage Your Leadership Personal Brand
Need Employment Insurance? Master Your Personal Brand
           >> View all

Can People Be Branded?
by Brenda S. Bence   
Rated "PG" by the Author.
Last edited: Wednesday, March 26, 2008
Posted: Saturday, March 22, 2008

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Author Brenda Bence shares her point of view in response to the provocative question: "Are you a brand, just like your favorite toothpaste?"

Do you have a favorite brand that you’ve been faithful to for years and years? Perhaps it’s your favorite brand of sportswear or shampoo, and maybe you’ve even driven out of your way to find and buy that one brand that is like no other, even though you know it’s more expensive?

If brands are so powerful that they can bring out such loyalty in us, then why shouldn’t people be branded? Wouldn’t you like to evoke that kind of loyalty?  Indeed, the question isn’t whether people can be branded. The question is: How do you create a personal brand that makes YOU™ – the trademarked you – the “brand of choice” in your workplace? Take a moment and think about what that would mean for you in terms of promotions, recognition, and higher pay…
Are YOU like Shampoo?
Now, of course, I’m not insinuating that you are a product like a bottle of shampoo. But the truth is that we are all like shampoo! Just as shampoo has to offer the customer great hair, you have to offer value in the workplace, or you’re out of luck – or out of a job - right? But don’t worry – personal branding doesn’t mean you have to walk around in a sandwich sign, advertising yourself. There are actually many more subtle ways you can work on your personal brand without anyone knowing it.




Web Site: How YOU are like Shampoo

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