Dull letters do not get read, thereby turning your fantastic new product offering into recycling material. You must absolutely stun your reader to be interested right away. Power phrases push your sales letters beyond the boundaries of producing normal response. While a business to business person letter typically may have results of 1/2% to 1%, you reap even higher rewards. Even a couple extra lead responses could boost you into a higher production level. That's why power phrases can produce a make it or break it effect.
What's more, you should intermingle both power words with power phrases throughout your letter. Your words of power need to be active. Use present tense. Rephrase your sentences to refine impact, such as changing "may "or "could" to "will". Likewise change "possible" to "likely". Example: "It’s possible you may earn up to $100,000" changes to "You will enhance your income, likely exceeding $100,000. Make it sound easy.
Target your sentence length to average only 15 words. In sales writing your normal sentence might be a phrase or one or two words. Because readers want it short. Real short. In sales letter writing, mingle at least 5 power phrases into your sentences. Moreover, keeping you paragraphs at 3 to 6 lines of print improves the readability. And it holds the interest.
Power phrases are the solution. These positive words of power excite qualified respondents to reply. Power words for selling, properly placed in your mailing, create the key ingredients. Inspirational and motivational emotions are hit hard making your offer sensational. We have hundreds and hundreds of carefully researched, then proven and tested, outstanding enticers. See our website for more free power words and power phrases. Below are some power phrases to supercharge your writing.
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