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Philippa Kennealy

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The keys to making a valuable physician marketing team
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Benefits of Writing Articles as a form of medical practice promotion
by Philippa Kennealy   
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Last edited: Sunday, November 14, 2010
Posted: Sunday, November 14, 2010

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One of the rarely used avenues to promote a website is promotions through article writing. There are plenty of professionally done web sites, beautifully crafted graphics and fliers, and all the other bells and whistles but only a few companies would use writing as a means of marketing.

One of the rarely used avenues to promote a website is promotions through article writing. There are plenty of professionally done web sites, beautifully crafted graphics and flyers, and all the other bells and whistles but only a few companies would use writing as a means of marketing.

This is as a pity as writing articles can give your medical practice plenty of advantages. Here are some of the benefits that you can get when you use articles as a form of medical practice promotion:

Makes people want to learn more about the topics:

When compared with a short advertising blurb or a blog, you would note that an article is usually much more substantial both in length and in actual content. This “larger” avenue allows you to delve deeper into topics that you would think that your possible clients would want to know more about.

Because you get into the detail and the nitty-gritty of the procedures, services or medical updates that you write in your articles, there is a higher chance that the one who is reading it would want to learn more about it. You would have more opportunities to hook them or entice them about the things that you are talking about.

Helps give your medical practice that aura of proficiency in that field:

This is somewhat related to the first benefit that was mentioned. When you are given the chance to go into detail, you would be able to flaunt your knowledge and expertise on the topic. You would be able to impress them with what you know about the different procedures that they might want to undergo.

This is important because your clients would only want to go for the best treatments that they can find. If you are able to give them that sense that your practice is really an authority in that certain field, then you would be able to attract more clients to your medical practice.

Of course, the caveat is that the articles that are associated with your website are truly well-written.  If you have a faulty article, then it may have a negative effect on your promotions.

Easy exposure:
The good thing with the digital age nowadays is that sending articles, or posting them to various sites where your clients may be able to read them is quite easily done. There are various article posting websites all over the net, and posting your content is as easy as clicking the mouse.

This means that your well written article would be able to reach a very wide audience, giving you the maximum exposure that you need to promote your business.

You should not take these things to mean that simply putting out articles Is enough for your medical practice promotion. As with any marketing or advertising strategies, it would be best to mix up the various avenues in your campaign.

With that said, it can’t be denied that sending out article blasts filled with well written and meaningful content is a critical tool when you are doing your medical practice promotion.

Web Site: Physician Marketing



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