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Beverly Mahone

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· How to Get on the News Without Committing Murder

· Don't Ask and I Won't Have to Lie

· Whatever! A Baby Boomer's Journey Into Middle Age

Short Stories
· Lies Women Tell: Because Mommy Said So

· Sexual Intimacy and Lying

· The Truth Hurts or Does It?

· The Differences Between Sarah Palin's Daughter and Mine

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· Don't Read Don't Ask and I Won't Have to Lie If...

· Career Advice I Never Forgot

· The Road Map of Life for College Students

· What a Difference College Makes

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· How My Book Has Remained on the Amazon Best Seller's List for 3 Weeks

· Twitter Feud, My New Ebook and Kathy Ireland

· Baby Boomer Women and Media Lies

· Social Media May Be Hazardous to Your Health

· It's My Party I'll Cry If I Want To

· Top 10 Baby Boomer Presidential-Elect Songs

· How to Go from Green to Red Hot as a Radio Host

· Dead Host Talking

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· The Differences between Sarah Palin's Daughter and Mine

· My Baby Boomer Valentine

· Beautiful Moms

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· How to Get on the News Without Committing Murder Hits Number One on Amazon

· New Ebook on How to Get Publicity Makes Amazon Best Seller List

· How to Get on the News Without Committing Murder

· New Ebook about the Lies Women Tell Goes into Third Week on the Amazon Best

· New Card Game Designed for Mature Women

· Newly Released Book Climbs to Number 2 on Amazon

· Trayvon Martin Death Subject of Beverly Mahone's Radio Show

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Books by Beverly Mahone
As a veteran journalist I have to admit I've seen plenty of BAD press releases. Here's why.

Last week I taught the second in a series of media workshops. This one was on press releases.  As I explained to the class, if you’re looking for greater exposure for you and your business, it’s important that you become familiar with how to write a press release.  Of course, you could pay someone anywhere from $50 to a few hundred dollars to write one for you but think how much money you could save over the course of several releases—especially if you’re business is still starving for some visibility.

Here are some of the tips I shared:

  • It begins with the HEADLINE (should be attention grabbing but not cutesy)
  • Who, what, where, when, why and how summed up in three to four paragraphs
  • Write in active—not passive voice and in third person.
  • Use “quotable quotes” from yourself.  If you are a guest on someone’s radio show, get them to tell you why they’d like you to be on their show and then quote them in your release.
  • Tie your release into something newsworthy (news of the day) if you are writing to offer yourself as an expert on a subject
  • Stay away from using your name in the headline if it’s a national release.  If it’s local, you have the option to use it if you like.
  • Post your release on more than one site for greater visibility

To learn more about press releases and other ways to create a buzz about you and your business, pik up a copy of my new book, How">">How to Get on the News Without Committing Murder 

Web Site Bev Mahone Your Boomer Media Go To Gal

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