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Jo Condrill

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Book Signing for Profit
by Jo Condrill   
Rated "G" by the Author.
Last edited: Saturday, May 29, 2004
Posted: Sunday, April 08, 2001

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Recent articles by
Jo Condrill

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Book Signings offer many benefits in addition to cash. They generate opportunities for free publicity, enable the author to interact with readers, and help authors establish their reputation as an expert.

Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers. It needs a little help from its creator. So much effort has gone into producing the book, can you afford to abandon it just as it hits the bookstore shelves? Your book needs your help. Why not orchestrate a publicity-generating event such as a book signing with a seminar, discussion or reading where you can autograph your book?
You can make a book-signing tour worth your effort. If you are a new or emerging author with a small publisher, resources for promoting your book are likely to be very limited. If you're not doing book signings, you may be "leaving money on the table," overlooking an avenue to increase profits.
There are many ways to promote your book, but none is as "up close and personal" as a book signing event. Isn't it time to take your show on the road?
Our book, From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour, ISBN: 09661414-3-1, will show you how. Available in Author's Den and in bookstores everywhere. Ask for it.

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