Join (Free!) | Login  

     Popular! Books, Stories, Articles, Poetry
   Services MarketPlace (Free to post!)
Where Authors and Readers come together!


Featured Authors:  Richard French, iB. B. Riefner, iWendy Laing, iStephen Lodge, iHank Nuwer, iWilliam Wright, iWilliam DeVault, i

  Home > Marketing > Articles Popular: Books, Stories, Articles, Poetry     

Jo Condrill

· Become a Fan
· Contact me
· Success story
· Books
· Articles
· News
· Blog
· Messages
· 33 Titles
· 46 Reviews
· Save to My Library
· Share with Friends!
Member Since: Mar, 2001


Subscribe to the Jo Condrill Newsletter. Enter your name and email below and click "sign me up!"
Jo Condrill, click here to update your pages on AuthorsDen.

Featured Book
Beyond Mercy ( KIndle Edition)ebook
by Audrey Coatesworth

Beyond Mercy is now available as an ebook - for Kindle, PC, ipad This story is a past life story - and tells of a family in 1497, and of lives destroyed. The search ..  
BookAds by Silver
Gold and Platinum Members

Featured Book
Tend To Your Garden Within
by Shervin Hojat, Ph.D.

A personal spiritual journey to know self, inspect beliefs, contemplate life, and lead a more joyful life...  
BookAds by Silver
Gold and Platinum Members

   Recent articles by
Jo Condrill

Future Oriented Self Leadership
Throw Yourself a Lifeline!
Stand Down
5 Reasons Not to do a Book Signing
7 FAQs about Book Signings
I Made a Mistake"
Short Cut to Istanbul
Inside Kelly USA Disaster Relief Center
What is Your Listening Style?
10 Special Ways to Say "Thank You"
What If. . .? How What If Drills Can Benefit You
Doing Whatever It Takes
           >> View all

7 Tips for Promoting Your Books on Radio Talk Shows
By Jo Condrill   
Rated "G" by the Author.
Last edited: Friday, November 12, 2004
Posted: Friday, November 12, 2004

Share    Print   Save    Become a Fan

Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine is visible to the roving eyes of readers. Your book needs a little help from its creator. Publicity is the key. Radio talk shows offer prime opportunities.

Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how:

1. Get on all the talk shows you can, especially if you are going to do a book signing! Local, regional, and national prime-time venues, whatever it takes, get on the air as much as you possibly can, as often as you can.

2. Use a great news release, something that grabs attention, holds the reader's interest, and leads them to take positive action. These releases will become part of the media kit you send to book stores and may be faxed to hundreds of radio and television hosts and producers.

3. Send news releases to specific talk show producers and hosts. If you will be doing a book signing in their area, highlight that fact and provide details. There are many sources for lists of television and radio talk shows on the Internet.

4. Do some homework for your interviewer. Provide a short list of questions that might be asked about you and your book during the interview. Refer to them as FAQ's, Frequently Asked Questions. Your recommended questions will make the interviewer's work easier and make them look smarter. Most interviewers will not have time to read your book. The questions will help focus attention on the points you want to get across.

5. Have two books with you when interviewing in person, one for the interviewer, and one for yourself. If you expect to quote or point out a specific page, use paper clips or markers.

6. Be prepared to leave your contact information with the receptionist when you are interviewed in person. Sometimes people call in after you're gone and the station receptionist will have no information to offer unless you have provided it.

7. Always follow up with a thank you note to the person who interviewed you as well as the producer of the show. If possible, also send a note to management complimenting the expertise of the interviewer. Such compliments are appreciated.

Talk show hosts need you. You have special information to share with the world and they have time to fill. Get ready to be entertaining and informative. You sell more books and you may even be invited to do an encore!

Web Site:

Reader Reviews for "7 Tips for Promoting Your Books on Radio Talk Shows"

Want to review or comment on this article?
Click here to login!

Need a FREE Reader Membership?
Click here for your Membership!

Reviewed by John Domino 7/10/2008
Great advice!
I would like to share this with members of my writers club.



Books by
Jo Condrill

How to Avoid Pyramid Schemes and Find a Good Network Marketing Opportunity

Buy Options
Kindle, more..

101 Ways to Improve Your Communication Skills Instantly, 5th Edition

Buy Options
Signed copy!
Amazon, Barnes & Noble, more..

Take Charge of Your Life: Dare to Pursue Your Dreams

Buy Options
Amazon, Barnes & Noble, more..

Tome el control de su vida! -- Take Charge of Your Life!

Buy Options

MasterMind Manual


Buy Options
Amazon, more..

From Book Signing to Best Seller

Buy Options
Signed copy!
Amazon, Barnes & Noble, more..

The Frugal Book Promoter: Second Edition by Carolyn HowardJohnson

Bestselling, multi award-winning and Dan Poynter recommended book, The Frugal Book Promoter, is available as paperback ( or e-book (  
Featured BookAds by Silver
Gold and Platinum Members

Slide Spin by Subbarao Mukkavilli

Present Your thoughts like a pro! Learn how to create compelling presentations even if you do not have any experience in design..  
Featured BookAds by Silver
Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us

Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.