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Earma Brown

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8 Ways to Make Your Articles Go the Extra Mile
by Earma Brown   
Rated "G" by the Author.
Last edited: Thursday, December 29, 2005
Posted: Thursday, December 29, 2005

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Discover how to get some extra mileage out of your article marketing.


8 Ways to Make Your Articles Go the Extra Mile

Your audience is hungry for information. But they want it in
the right format. The format must be easy to read, easy to
digest and easy to apply. If you deliver your articles the way
your audience likes it, they will reward you by reading every
article you publish. 

They will even visit your website, sign-up for your ezine and
eventually visit your product page just to receive more of your
helpful information. By writing short articles you can capture
attention, gain more traffic, create more sales and most
importantly, be helpful to people when they need it. Here are
seven quick tips to help you format your articles and make them
go the extra mile:

1.  Question/Answer. This is a popular format for everyone wants
their questions answered in a 123 fashion. If only all questions
could be answered in a numbered method. Discover your audience's
burning questions that you have the answers for. List the
questions; write a short paragraph that answers each question.
Write a short introduction and even shorter summary. There you
have it. An easy to read and easy to digest short article
answering your audience's most pressing questions.

2. Problem/Solution. I absolutely love this format. I myself
have gotten tons of problems solved with this format, after
reading someone's problem/solution article. Therefore, many of
my business problems that I solve become guess what kind of
article? Yes. You are right; they become problem/solution
articles. Simply describe the problem in one short paragraph and
offer the solution in a one sentence paragraph below it. Or vice
versa, describe the problem in a one sentence paragraph and give
the solution in the longer paragraph.

3. Myth/Truth. The myth/truth format is another format that I
use often in my writing. I guess because there are plenty of
myths to destroy in any field. No, really I don't see it used as
much as the other formats. So it becomes one of my attempts to
be different. Also, you can easily convert other formats of
yours or your favorite writer. For example, if you are inspired
by another writer's topic instead of plagiarizing their work
simply turn their list of mistakes into secrets or solutions.
Simply present the facts in your own voice and viewpoint.

4. Tips/Advice. I think you know by now. I love writing short
articles that help people. I mention that because I felt myself
wanting to write, the same words at the beginning of this tip.
You know," I love the tip format." This article is a great
example of the tips format. I listed eight tips and short advice
on how to accomplish the tip. So, list out your tips and write a
short paragraph of advice to explain the tip.

5. Top Ten List. A variation of the tips format is the top tips
list. Your top tips list may consist of the Top Five, Top Ten,
Top Seven or practically any number of ten or less. I have even
written the single most important tip to …Sometimes, that one
gets more attention than the other numbers, because it answers a
desire in all of us that want it as easy as possible. It's great
if I can achieve it in a single step or even the 2 most
important ways sound better than three or seven.

6. How To. Just as we all want to achieve anything in the
easiest way possible, we also like to be shown how to do
anything and everything. My clients have often said to me, "Just
give me 5 easy steps or 3 easy steps and I know I can do it. I'm
the same way, aren't you? Format your article to teach something
and offer easy steps to accomplish it. Again, list them and
write a short paragraph explaining each step.

7. Ways/Secrets/Habits. Another variation of the How-to article
can be written in ways, secrets, habits, or things. I have even
formatted one of my articles into weapons called "7 Weapons to
Conquer the Giant Procrastination." The weapons became how-to
tools to overcome procrastination keeping you from writing your
best book now. Visit http://www.writetowin.org/win-articles.htm
for a copy of this article.

8. Reasons. Most people can understand any given topic better
if they can know the whys or reasons that support it. Websites
are becoming more and more popular across the globe. As a
website developer, I wanted to help my clients understand strong
reasons for them to get a website now. Yes. The article became,
"10 Reasons You Need a Website." Think of something you want to
convince your clients of and write an article doing so.  For a
software developer wanting to sell more of his ebook creation
software, his article became "18 Reasons to Write an eBook and
Give it Away Free"

Every one loves bite-sized, useful information. Why not join
the Information Revolution, by writing short articles to promote
your ezine, website, product or service. Your readers will enjoy
receiving your expertise and make sure your articles go the
extra mile by telling all their friends about your informative,
helpful service.

=======================================================
© Earma Brown, 11-year author, entrepreneur, web developer
eBk: How to Put Your Articles on the Speed-Way to Sales
Helps Service Businesses, Writers and Infopreneurs make
money online using their information. Send any email to
mmo777.writetowin.org and receive free ezine and mini-
course "Making Money Online Using Your Information
plus Top 100+ Site Article Submission List"

Web Site: Write to Win Series



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