AuthorsDen.com   Join Free! | Login    
USA Independence Day
   Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Stephen Cafaro, iBettye Johnson, iValerie publisher@nightengalepress.com, iSubbarao Mukkavilli, iFrank Whyte, iStanley Ely, iAudrey Coatesworth, i

  Home > Publishing > Articles Popular: Books, Stories, Articles, Poetry     

Howard Hopkins

· + Follow Me
· Contact Me
· Books
· Articles
· News
· Blog
· 13 Titles
· 13 Reviews
· Save to My Library
· Share with Friends!
·
Member Since: Mar, 2001

   newsletter

Subscribe to the Howard Hopkins Newsletter. Enter your name and email below and click "sign me up!"
Name:
Email:
Howard Hopkins, click here to update your pages on AuthorsDen.


Designing the Virtual Press Kit
by Howard Hopkins   

Last edited: Sunday, April 21, 2002
Posted: Saturday, October 27, 2001

  Print   Save    Follow    Share 

Recent articles by
Howard Hopkins

Westerns: Single or Series
Why Ride Black Horses?
I'd Have Gotten Away with it if iIt Weren't for Those Meddling Cowboys
Black Horses, Cheap Women and Pulp
Designing the PDF Sampler
Recording the Author Sound Byte
           >> View all

An article on designing PDF Press Kits.

When I first began trying to publicize my novels online, I encountered a number of obstacles. First, I write print westerns under a pseudonym, Lance Howard, and ebooks under my own name. This, I quickly discovered, created a bit of confusion. I needed a way to separate Lance Howard from Howard Hopkins, while at the same time letting folks know they were the same author.
I also "paint" ebook covers, design promotional cards, postcards and bookmarks for other writers and needed a way to get this information across without cramming up my signature lines or diluting their impact.
The press kit seemed like a partial answer; that way I could delegate sections for my books, my ebooks and my artwork. Why partial? Well, designing a press kit takes a lot of time and consideration and an author wants to make it look as professional as possible. Yet at the same time the costs involved can be astronomical. Printing the individual elements on quality paper, color, sturdy folders, business cards for the inside pocket and postage to send them to various sources add up quick. And while press kits are effective where physical newspapers, magazines, or radio are involved, they don't solve the problem of online promotion very well. Since I wanted to focus on my ebooks and e-art, that was a quandary.
Enter the Virtual Press Kit. I am not sure why I didn't hit upon the idea sooner. I had been publishing an electronic magazine for half a year, all the while stowing the online promotion idea in the back of my mind, or slipping individual pieces of it into my publication. While laying out my last issue, those elements suddenly gelled. Why not desing a publication dedicated to promoting my work exclusively. From there it was a short step to the Virtual Press Kit.
What goes in your kit? Well, the same elements that go into your printed version: press releases, flyers, a business card, contact information, etc. I will try to take you on a brief tour through the one I created to get you started. From there you can tailor it to your own needs and individual tastes.
I created my Virtual Press Kit for Adobe's PDF, because I had the software for my electronic magazine and because Adobe Acrobat is cross-platformed for Windows and Mac operating systems. However, the Adobe software is a bit pricey so you can do yours in Word if you prefer. I set mine up using Word 97, so I will gear the article towards that program.
First I created my cover using Paint Shop Pro 7. Most authors aren't virtual artists, though, so I would suggest picking your ebook cover as an opening page. Word allows you to insert a jpeg and a great cover grabs a reader's attention immediately. For the next page, I used Word's WordArt feature. There are a number of fancy designs, but I would suggest selecting one of the more subdued, professional looking patterns. I titled this page Howard Hopkins' Virtual Press Kit. Not particularly original but it gets the point across. On the next page I placed my contact information, my email and webpage address. I would suggest not entering your mailing address, unless you have a post office box specifically for that purpose. Anyone in need of your mailing address can contact you through your email.
On the next page I placed my bio.
Beyond that, I set up a section listing all my hardcover and paperback credits, then my ebook credits. I keep a number of pages after that for my print and ebook covers. Next, I inserted press releases for my most recent novels.
Last I offered an information section and samples of my artwork for covers, cards and postcards. I included some of my favorite works and pricing guidelines.
That's all there is to it. If you are skilled with graphics, then pretty it up in whatever way suits your style. If you have Acrobat, print it to PDF then research places that might be interested in seeing your work, perhaps local newspapers--if you can find the local reporter's email listing in the paper, all the better. I got an interview this way.
For those who would like to see a virtual copy of my kit for ideas and set up feel free to request one from me at Yingko2.AOL.com

Web Site: Lance Howard/Golden Perils Homepage


Reader Reviews for "Designing the Virtual Press Kit"


Want to review or comment on this article?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!


Reviewed by Stacey Bucholz
What a very clever idea!! This sounds wonderful. Congratulations Howard!
Stacey
Reviewed by Dorothy Thompson
Wow, what a fantastic idea! I would love to see your press kit! I'm emailing you right away!
Popular Publishing Articles
  1. Writing Advice From Ray Bradbury
  2. Kathy's Hook Up - For Your E Book
  3. 5 Things a Professional Manuscript Editor
  4. Three Reasons Why Writers Must Get to Know
  5. You and a Writers Conference
  6. Writing Advice From Mark Twain
  7. Using the Web
  8. Get Published - Narration - First or Third
  9. Wendy Doniger, Arundhati Roy, Penguin Book
  10. An Odd Phase in the history of Publishing

Calling All Authors---How to Publish with Your Eyes Wide Open by Valerie publisher@nightengalepress.com

Revealing Publishing Myths, Misconceptions, and Realities for Published Authors and Writers Who Dream of Becoming Authors..  
BookAds by Silver, Gold and Platinum Members

Think Outside the Square: Writing Publishable (Short) Stories by Cheryl Wright

If you want to write short stories - and make money from them - this number one best selling ebook is for you...  
BookAds by Silver, Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
AuthorsDen, Inc. All rights reserved.