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Jen Knox

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Advertising Fear & Guilt
By Jen Knox   
Not "rated" by the Author.
Last edited: Thursday, April 22, 2010
Posted: Thursday, April 22, 2010

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Thursday, April 22, 2010


Advertising Fear & Guilt

I'm curious about this sort of advertising campaign.  In a way, both of these pictures are powerful and will potentially stick with a person, but can they really evoke change in a person's behavior?

Take this one on the left.  Sure, it could be argued that smoking is a slow suicide, as is any action a person takes that is not health-conscious: overeating, eating the wrong things, drinking, sedentary lifestyles, etc... but is guilt, fear and antagonism really the way to help people make better decisions?

Advertisements for good causes are, in these cases, I think powerful enough to stick with a person for a while.  But are they actually defeating the purpose of the cause?  I mean, what's the response?   If I run half a load of laundry, is this image supposed to haunt me or simple capture my attention... 

I agree that smoking is dangerous and that environmentally-savvy living is a good thing, and still, all these ads do is piss me off.  If I were pro-smoking or thought global warming a myth, these appeals would not change my mind, but help me to disregard the opposition as extreme and illogical.

Let me just go on record as saying, no matter how noble your cause, fear tactics are not the way to appeal to people and create change.  Haven't we learned that yet?

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Reviewed by TONY NERONE 4/22/2010
Hi Jen, Concerning this very readable article, I wish the tea party would read this. It seems to me they are trying to stir up fear tactics. Thanks for the informative read.


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