What's the difference between franchising vs. licensing a business? Is a license business model really different from a franchise business model? The starting point in the analysis is to consider the legal aspects, then the business aspects. A license that is supposedly "not a franchise" but contains certain elements, is a disguised, illegal franchise with significant legal ramifications. In the link to the full article below, Kevin B. Murphy, Mr. Franchise, an international franchise expert and San Francisco franchise attorney covers these topics thoroughly.
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