A franchise feasibility study highlights strengths and weaknesses of the existing business model, answering the critical question: should we franchise?
In addtion to answering the question "Should we franchise?" a franchise feasibility study will identify pre-franchising steps a business needs to take before entering the franchise industry. Doing these pre-franchise steps now will increase business operating efficiences, add value to the firm and decrease future franchise development costs. In the link to the full article below, Kevin B. Murphy, Mr. Franchise, an international franchise expert and San Francisco franchise attorney discusses how to undertake a franchise feasibility analysis and other pre-franchising steps.
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