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Kevin B. Murphy

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Member Since: Dec, 2009

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   Recent articles by
Kevin B. Murphy

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           >> View all

International Franchising - Opportunities For Small and Large Chains
By Kevin B. Murphy   
Rated "G" by the Author.
Last edited: Saturday, December 26, 2009
Posted: Thursday, December 24, 2009

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International franchising is both an offensive and defensive strategy used by large and small companies alike to diversify into foreign markets while making the firm increasingly less dependent on home country revenues and demand.

More than 400 U.S. franchise companies operate in international markets. International franchising strategies have allowed some of the bigger players in the industry to achieve impressive results and garner more than 80% of profits from international revenues. In the link to the full article below, Kevin B. Murphy, Mr. Franchise, an international franchise expert and San Francisco franchise attorney covers the rise of international franchise efforts as a well-conceived strategy used by major, blue-chip franchise brands.  Also discussed is the case of a small non-blue chip franchise chain that has done very well in just a three-year period of international franchise efforts.

To read the international franchising article, click here

To contact Mr. Franchise with a question or comment, click here

 

 

Web Site: International Franchising



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