Aviad Meitar, chairman of Quadrant European Beverages, introduced Pepsi to Romania after the Soviet bloc's collapse.
Q. How often do you fly?
A. Generally about twice a month, sometimes more, sometimes less.
Q. What’s your least favorite airport?
A. It’s too big and takes too long to get from one terminal to another.
Q. Of all the places you’ve been, what’s the best?
A. It’s absolutely spectacular, both inland and along the coastline.
Q. What’s your secret airport vice?
A. Shopping at the Vienna International Airport.
My first trip to Romania took place in January 1991, about a year after its revolution. The country was no longer under a communist regime, but no one wanted to travel there. It was also the time of the first Gulf War, and no one really wanted to travel anywhere. I had a tough time getting someone to accompany me to Romania, but I eventually talked a colleague into going with me.
There were no direct flights from New York to Bucharest, so we traveled by way of Vienna. We landed in Romania during a snowstorm. The temperature was 6 degrees below zero. I don’t know what I was thinking, but I just had on a lightweight suit and raincoat. I was freezing.