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Aviad Meitar

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Member Since: May, 2010

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Aviad Meitar

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Aviad Meitar for the NY Times: Taking the Pepsi franchise into an ice-cold
Taking the Pepsi Franchise To an Ice-Cold Romania
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New York Times: Taking the Pepsi Franchise to an Ice-Cold Romania
By Aviad Meitar   
Not "rated" by the Author.
Last edited: Sunday, November 07, 2010
Posted: Wednesday, November 03, 2010

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IVE been a frequent business traveler for more than 20 years. I now live in Tel Aviv, but when I was a young executive, I was based in New York. My trips back then were short, mostly to the Midwest and sometimes to the West Coast.

That changed in late 1990. My job was to explore the feasibility of setting up a Pepsi franchise in Romania. [...]

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Web Site: New York Times: Taking the Pepsi Franchise to an Ice-Cold Romania

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Books by
Aviad Meitar

An Unimaginable Journey: How Pepsi Beat the Odds in Romania

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