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Cassandra R Ferguson

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Makeup Myths Busted! By Cassandra Rae Ferguson
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Lock It In; Longer-Lasting Makeup by Cassandra Rae Ferguson
By Cassandra R Ferguson   
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Last edited: Wednesday, January 12, 2011
Posted: Wednesday, January 12, 2011

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How to improve the staying-power of your makeup.

The Holy Grail of Makeup - how to make it long-lasting. 

All of us one time or another, have suffered oily or patchy foundation, smeared lipstick with the hideous line of lip liner still visible...and not to be forgotten, the 'racoon eyes' resulting from runny mascara and smeared eyeliner! 

You may have trudged your way through a plethora of products only to achieve the same old less-than-perfect results time after time.

Well, it is hardly time to throw away the makeup brushes in despair! Cassandra has some wonderful tips for applying makeup that will stand the test of time.


Which products you use in your makeup application really do make a huge difference. Good-quality products do provide better results. For this reason, professional makeup artists often use professional products! Professional makeup is of course, more expensive. However, beautiful, long-lasting makeup can still be achieved on a modest budget - you just need to know what to look for. 


For long-lasting results in makeup, your products need to stand the test of time. This means that they must not be out of date, or possibly contaminated with bacteria. Many manufacturers do not include the shelf life of their products on the packaging, as this is not required by law. This makes it difficult to know if your makeup is safe to use. However, there are signs you can look out for which signal a problem with your makeup:

an unusual smell

change in colour

change in texture, such as becoming runny or dried up, or lumpy 

If you notice any of these changes in your products, it is time to discard them. To prolong the shelf life of your makeup, practice hygiene by using cotton tips or palette knives to scoop out the makeup from containers, rather than dipping your fingers or used applicators into them. Doing so may spread bacteria from your skin to the products. 


When it comes to long-lasting makeup, foundation can be a mighty challenge. But it can be achieved. Firstly, using a stick/cake foundation is recommended, as these contain less oil and are much longer-lasting. I recommend this even if you have dry skin. A good-quality cake foundation does not have to be applied thickly; it can be as light or as heavy as desired. But, since the coverage is excellent, you will not need to apply very much. Cake foundation can also be mixed with a little primer to achieve an excellent creme foundation. Apply first and follow up with concealer as required. 

Tip: after applying foundation, blot your face with a tissue, to absorb any excess oil or moisture. 

Following up with face powder is a must for long-wearing foundation. Powder is more than just a 'finishing touch'. Powder sets the foundation, providing a smooth, flawless finish & helps to prevent shine & oily patches. It also provides a strong base for blush and eye makeup to adhere to. A good-quality pressed powder will provide the most coverage and long-lasting qualities. 

Primer will also assist in long-wearing foundation, as it provides an effective barrier between the makeup and the skin. Apply as you would a moisturiser, before applying foundation. 


Pressed powder blush will offer longer wearing properties than a liquid, creme, mousse or stick cheek colour. Applying directly over face powder with a large, rounded brush will provide the best results. 

Eye Makeup 

Perfecting long-wearing eye makeup can pose a problem. Creasing eyeshadow, smudging eyeliner and flaky or runny mascara are always a disaster! The first step to flawless eye makeup is to apply face powder on the eyelids and beneath the eyes before beginning. This will help eyeshadows etc to adhere to the skin and prevent smearing, creasing and bleeding. Using powder eyeshadows rather than cremes will give longer-lasting results. Pressed powder eyeshadows in compacts tend to have the most staying power.

Tip: blend eyeshadows well to avoid excess product sitting in the eye socket. This will help to prevent creasing. 

Creamy formulations such as pencil eyeliners will almost always travel more on the face than powder varieties. An alternative is to use eyeshadow as eyeliner, mixing with water or an eyeliner sealer to make a waterproof liquid liner. 

A runny, clogged or dry mascara are signals that it should be disposed of. Spoil yourself by replacing it with a good-quality waterproof mascara that is smudgeproof. These are worth the investment! 


Lip colour always poses the biggest threat to long-lasting makeup, as it never lasts! Some swear by the stayfast varieties, others hate them, but really, they're a gimick. No lipstick will last as long as the manufacturer claims that it will! However, here are some tips to abating the inevitable!

Long-lasting lipstick can never even come close to being achieved without the use of a lip pencil. These work in a similar fashion to face powder - they provide a smooth base for lip colour to adhere to, thus helping to prevent fading, smudging & bleeding. Outline the lips with the lip pencil as desired, then fill in the entire lip. 

Tip: using a nude lip pencil will avoid those unsightly telltale lines around your lips when your lipstick fades. 

Apply lipstick with a lip brush. Apply a light dusting of face powder to help 'set' the lip colour, then re-apply lipstick. Doing this will delay wearing off/fading of the lipstick. 

A lip primer will work well in helping lip colours to stay put. However, you do not have to purchase one especially for your lips - use the face primer you already have instead! Apply before applying makeup. 

Hopefully with these hints and tips, better results can be achieved in regard to longer-lasting makeup. Unfortunately, when it comes to changing products, it is simply a matter of trial-and-error. Each person's preferences are different with which brands they wish to use. I hope you can find the ones that work best for you.

For more information, purchase "The Makeup Mandate" by Cassandra at



Web Site: Cassandra Rae Ferguson's Bookstore

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