How to Self-Publish and Profit from Digital Printing
edited: Friday, August 20, 2010
By Blondie Clayton
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Posted: Friday, August 20, 2010
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Mix up Digital printing, plus these ingredients and you have a recipe for book publishing profits
Digital Printing allows writers who dreamed of one day being published the opportunity to be launched into the publishing marketplace with the look and feel of professionalism, and to turn a profit. If you haven’t heard of it by that name, perhaps you have heard of Print-on–Demand book printing, which uses the same technology.
What attracts the modern day writer? It is accessible and affordable. There are no hoops to jump through. You can choose a package based upon your budget, and total creativity is in your hands, you decide what you want to publish, and how, from your personal story, life experiences, what you know, or your passions, etc.
The benefits to using Digital Printing services: a good price, without having to store books, plus great internet positioning; it is fast, with all the appearance of a quality print. But how do you make money even when the packages offer very few books? That is a good question, one every independent publisher gets around to asking, and why most quit before they sell the first 25 books.
Here are some suggestions on how to work the system for profit: Price your book low enough to appeal to the market. If it is priced to high, a buyer will think twice before buying from an unknown. Order additional books, right away, so that you can recoup your investment faster through direct selling.
The independent author usually thinks in terms of book sales. Think about it! A book cost $12.95. The average royalty is 10% even on the traditional side. Let’s use that percentage. Your royalty, provided there are no returns, is around $1.30. Do the math on 5,000 copies and you’ve got enough to retire. Yeah, right!”
Digital printing services position you for sales but it’s not about the book, it’s the hook. Now you need to develop what I call a platform, a way to get into the market to talk about something; for example, my first book was an autobiography written about conversations with God that transformed my life after incest, sexual abuse and rape. I started sharing my story as a speaker, sold books and later started coaching and teaching how to publish.
Create a buzz using catchy headlines to attract people to your site. It’s not about “Buy my book because it’s the bomb.” Readers want valuable information. Valuable information leads to trust and ultimately to sales. Distribute press releases online. Sites like www.pr.com offers free and paid. If you don’t know how to write one, it is inexpensive to have them do it for you.
Set up a blog, post your chapters, providing they are not too long. Learn how to use social media sites effectively at www.ibookpublishers.blogspot.com. Use up all of your free options, then invest your money wisely.
Self-publishing can be very profitable with digital printing, if you work at making something happen. Make it your priority to recoup your investment, and work on developing a platform to reach your market. Success does not come from one hit efforts, it comes from a commitment to make something happen. You can make money as a first time author, if you are willing to do what it takes.
Discover more money making tips, how to outsell your competition, how to prep manuscripts for profit in Blondie Clayton’s new book: Book Publishing Secrets! How to Write, Publish and Outsell Your Competition at www.createspace.com/3437336.