SIMPLICITY BREEDS SUCCESS: THE VIRTUES OF MINI SITES

A wise business person once said, "Wealth is when small efforts
produce big results. Poverty is when big efforts produce small
results." Doesn't that make perfect sense? When you expend a
small amount of effort and get paid well for it, you feel rich,
right? On the other hand, when you work slave for hours on end,
only to receive a very small payoff or no payoff at all, you feel
cheated, slighted, and most of all, poor.

Well, the same principle of effort vs. results holds just as much
truth on the Internet as in everyday life. If you spend months
of time and hundreds of dollars building a complicated, state-of-
the art, flashy web site only to receive miniscule profits and
zero exposure, you end up in the hole in the worst way. Not only
did you waste your hard-earned money, but all that time has gone
for nothing.

Even with the recent epidemic of dot-com failures, a lot of
people continue to follow the trend of creating huge web sites
and paying exorbitant amounts of money for them, only to fail
shortly after the launch. Tremendous heartaches,
disappointments, and financial disasters could be avoided if
would-be entrepreneurs would take to heart these two simple
words: start small.

A simpler brand of web site is making quite a stir on the
Web these days-- a site that takes very little time and effort to
establish and maintain. Web business gurus like Terry Dean,
Allan Gardyne, Phil Wiley, and Marlon Sanders have discovered the
potential of "mini sites" and are using them in their own
businesses with great success. If you've heard about mini sites,
consider yourself in the know. If you haven't yet learned what
mini sites can do for you and your business, keep reading.

Mini sites are essentially one-page sites (with as much text as
you want) along with an order form. They're simple, targeted,
direct, and extremely effective. The ease, cost-effectiveness,
and versatility of mini sites allow you to make direct sales,
presell your affiliate program, collect email addresses, follow
up on autoresponders, give away free samples, recruit subscribers
to your newsletter, or build your customer base for your offline
business. Mini sites are so quick to create and easy to
maintain, that you can set up dozens of them for different
products.