In a recent article by the New York Times, it was announced that Ann Taylor is going to take a stab at designing a clothing line specifically for baby boomer women. That would be for women like ME.
Forth & Towne (a division of Gap, Inc.) tried it a couple of years ago but failed miserably. It was hard for me to associate the Gap with anything but jeans that I could NEVER fit.
I don't understand what's so hard about coming up with a clothing line for boomer women. No, we're not trying to let it all hang out anymore but we're also not ready to be sent into the convent. We have come into our own and the clothes we wear should reflect that. We're classy, some of us are a little sassy and we're sophisticated. If we're in the boardroom, there's a certain type of look we should have with clothing material that won't have us sweating like pigs during a hot flash.
We are not a "one-size/one-style fits all" generation; therefore the clothes should reflect that fact. What may be appealing to a 60-year-old boomer may be way off the mark when it comes to trying to dress a 45-year-old. Keep that in mind, Ms. Taylor.
The New York Times also indicated Boomers spend $43 billion a year on apparel. So it would stand to reason that if Ann Taylor gets it right, she will be handsomely rewarded by the millions of baby boomer women who are eager to look good from head to toe....especially those of us who are Divas.