AuthorsDen.com  Join (free) | Login 

     Popular! Books, Stories, Articles, Poetry
   Services MarketPlace (Free to post!)
Where Authors and Readers come together!

Signed Bookstore | Authors | eBooks | Books | Stories | Articles | Poetry | Blogs | News | Events | Reviews | Videos | Success | Gold Members | Testimonials

Featured Authors: Douglas Dandridge, iCarol Fowler, iRichard Mason, iMary Adair, iJeff Alt, iM. Pritchard, iCraig Hartpence, i
  Home > Marketing > Articles
Popular: Books, Stories, Articles, Poetry     

Beverly Mahone

· Become a Fan
  Notify me of new titles
  added by this author.

· 174 titles
· 239 Reviews
· Share with Friends!
· Save to My Library
·
Member Since: Jul, 2006

   Sitemap
   My Blog
   Success Story
   Contact Author
   Message Board
   Read Reviews

Books
· How to Get on the News Without Committing Murder

· Don't Ask and I Won't Have to Lie

· Whatever! A Baby Boomer's Journey Into Middle Age


Short Stories
· Lies Women Tell: Because Mommy Said So

· Sexual Intimacy and Lying

· The Truth Hurts or Does It?

· The Differences Between Sarah Palin's Daughter and Mine

· Secrets and Lies

· Don't Read Don't Ask and I Won't Have to Lie If...

· Career Advice I Never Forgot

· The Road Map of Life for College Students

· What a Difference College Makes

· My Real Life College Road Trip Part II


Articles
· How My Book Has Remained on the Amazon Best Seller's List for 3 Weeks

· Twitter Feud, My New Ebook and Kathy Ireland

· Baby Boomer Women and Media Lies

· Social Media May Be Hazardous to Your Health

· It's My Party I'll Cry If I Want To

· Top 10 Baby Boomer Presidential-Elect Songs

· How to Go from Green to Red Hot as a Radio Host

· Dead Host Talking

· How to Become a Good Radio Host

· The Differences between Sarah Palin's Daughter and Mine


Poetry
· My Baby Boomer Valentine

· Beautiful Moms

         More poetry...
News
· How to Get on the News Without Committing Murder Hits Number One on Amazon

· New Ebook on How to Get Publicity Makes Amazon Best Seller List

· How to Get on the News Without Committing Murder

· New Ebook about the Lies Women Tell Goes into Third Week on the Amazon Best

· New Card Game Designed for Mature Women

· Newly Released Book Climbs to Number 2 on Amazon

· Trayvon Martin Death Subject of Beverly Mahone's Radio Show

Beverly Mahone, click here to update your web pages on AuthorsDen.

As a veteran journalist I have to admit I've seen plenty of BAD press releases. Here's why.

Last week I taught the second in a series of media workshops. This one was on press releases.  As I explained to the class, if you’re looking for greater exposure for you and your business, it’s important that you become familiar with how to write a press release.  Of course, you could pay someone anywhere from $50 to a few hundred dollars to write one for you but think how much money you could save over the course of several releases—especially if you’re business is still starving for some visibility.

Here are some of the tips I shared:

  • It begins with the HEADLINE (should be attention grabbing but not cutesy)
  • Who, what, where, when, why and how summed up in three to four paragraphs
  • Write in active—not passive voice and in third person.
  • Use “quotable quotes” from yourself.  If you are a guest on someone’s radio show, get them to tell you why they’d like you to be on their show and then quote them in your release.
  • Tie your release into something newsworthy (news of the day) if you are writing to offer yourself as an expert on a subject
  • Stay away from using your name in the headline if it’s a national release.  If it’s local, you have the option to use it if you like.
  • Post your release on more than one site for greater visibility

To learn more about press releases and other ways to create a buzz about you and your business, pik up a copy of my new book, How">http://beverlymahone.com/get-on-the-news/">How to Get on the News Without Committing Murder 

Web Site Bev Mahone Your Boomer Media Go To Gal
f

Want to review or comment on this article?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!



Books by
Beverly Mahone



Whatever! A Baby Boomer's Journey Into Middle Age

Buy Options
Amazon, more..




How to Get on the News Without Committing Murder

Buy Options
Signed copy!
Amazon, more..




Don't Ask and I Won't Have to Lie

Buy Options
Kindle, Amazon, more..


Popular
Marketing Articles
  1. A Fair Love Affair
  2. Australian Condom Ad
  3. What Else Do They Put In It?
  4. Snake Oil for Sale
  5. Whittling it Down
  6. Networking: What’s Your Story?
  7. James Bond Lifestyle's Twitter
  8. Out of Bookstore Book Signings
  9. Ezines that Pay
  10. How I sold almost 2,000 books in twenty ho
  11. I am Angry
  12. ALPHABET SOUP ?
  13. When Only a Few People Show Up
  14. PROMOTING - by: Linda Law
  15. How to be a Great Telesummit Guest Present
  16. Published in OM Times
  17. AuthorsDen Worthwhile?
  18. LA Book Festival: My Day in the Sun
  19. Paid Blog Tours are a Waste of Time & Mone
  20. Review Sites for Indie Authors

You can also search authors by alphabetical listing: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z



Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen

© AuthorsDen, Inc. All rights reserved.