Why You're Better Off Creating a Free E-mail Workshop than a Free E-book
edited: Monday, December 03, 2001
By Shery Ma Belle Arrieta-Russ
Posted: Monday, December 03, 2001
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Everyone's making or offering a free e-book to entice people to visit his site, subscribe to his e-zine or try out his business. Aren't you tired of doing the same thing everyone's doing? While everyone else is creating free e-books left and right, take a different approach. Create a free e-mail workshop, and let it distinguish your business, e-zine or web site from the rest!
Today, free e-books are a dime a dozen.
Too many people are creating free e-books that tell you the same thing. Worse, most of them are trying to sell you something or are just trying to make you click on their affiliate links so they can make money off you.
Most free e-books contain articles you've seen dozens of times on other web sites or on popular article announcement lists.
And unless an e-book has something very unique and valuable to offer, it will be no different from the thousands of free e-books already available for download.
In a way, the novelty of free e-books has worn off.
More than year ago, I was creating one free e-book after another. They were great giveaways and they did drive traffic to my sites.
But that was a time when free e-books were not yet heavily used as viral marketing tools.
Sure, there were already hundreds of free e-books in circulation back then. However, take a look at the many e-zines and web sites today. What's the most common thing they offer?
A free e-book.
Creating and offering free e-books is now too common.
Many will still continue to create free e-books, but most of these e-books won't have an edge anymore.
So, while everyone else is creating free e-books left and right, take a different approach.
Create a free e-mail workshop, and let it distinguish your business, e-zine or web site from the rest.
What's an e-mail workshop? It's a type of e-learning method. Instead of encompassing a wide area of study or learning, it is focused on a specific skill, and is aimed for a specific group of people.
Consider the advantages of creating an e-mail workshop instead of an e-book to promote yourself, your business, your e-zine or your site:
You don't need an e-book compiler in order to share information or knowledge with others.
You don't need to buy the expensive Adobe Acrobat program to create e-mail workshops.
Your target audience won't need to have certain programs installed in their computers before they can read your e-book (e.g. Acrobat Reader, MS Reader, IE 4.0 or higher for browser-dependent e-books). Present your information in e-mail workshop format - best if in plain text - and you're guaranteed they'd be able to read it straight from their e-mail clients.
You don't need to set aside precious megabytes on your site to store your e-book.
You don't need to worry about the amount of bandwidth that will be used up each time someone downloads your free e-book from your site.
With an e-mail workshop, you'll be able to really track the people who took it. What does it matter if your tracker says 1,000 people downloaded your free e-book but you don't have a way to contact them? (And you won't ever know if they took up one of your paid offers in the future.) You only have numbers with free e-books. But what you really need are concrete leads - e-mail addresses - so you can spend most of your marketing efforts on people who are in your niche.
Create a free e-mail workshop instead of a free e-book and you'll have something people will refer back to again and again. They'll only need to open their e-mail clients and click on your message.
And this is why you're better off creating a free e-mail workshop than a free e-book!
Shery is the author of "How to Create and Profit from Your Own E-mail Workshops in 3 Days or Less!" It's the only e-book that spills *everything* you need to know about creating and profiting from just one e-mail workshop -- painlessly and quickly!
Web Site: EmailWorkshopsHowTo.com
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|Reviewed by Mary Jane Keppler
|As a college student in journalism, I want to learn everything I can on writing, especially using my writing on the internet. I hope to build a writing website some day. This article gave me much food for thought.|
|Reviewed by muhammad najeeb
|nice,i like it|
|Reviewed by J Michael Kearney
|You seem to really know what it takes to make money on the internet. I agree that free e-books is a bad come-on, lots of people adhere to the old adages, "You get what you pay for," and "If someone's giving something away free, that's what it's worth." /// Very well written.|