Silence Is Death
edited: Friday, October 22, 2010
By Martin T Ingham
Rated "G" by the Author.
Posted: Friday, October 22, 2010
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Good or bad, reviews sell books. Without them, a good novel will fail, while a bad book with many reviews may soar! Read on...
Reviews are where it's at, as they say in the advertising biz. Whether it's movies, music, or books, successful marketing hinges largely on word-of-mouth, and the best form of publicity is customer reviews. If enough people speak up and post reviews, a song can soar to the top of the charts, a movie can become a blockbuster, and a book may hit the bestseller list. On the flipside, if people keep their mouths shut, that popular piece of media will fall into obscurity, regardless of how good or bad it is.
As a writer, I've found that reviews are the hardest thing to get. I am very grateful for those of you who have taken the time to post reviews of my books, and you've shown a true desire to spread the word about my work. You're the best!
Reviews sell books. It's that simple. Even books that have mixed reviews are liable to sell more copies, as one person's negative could be another person's positive, and other readers grow curious to see what the reviewers saw. However, when a book doesn't get reviewed, prospective readers take it as a sign that the work isn't worth their time. The silence speaks volumes, and often no reviews are worse than bad reviews.
This is why I need your help today. Please, if you've read any of my books, put together a review. I'm not asking for an in-depth analysis; just a brief note, saying what you liked (or didn't like) about whatever you've read. Tell the world what you love about my books, or tell them why they weren't for you. It will spur interest, for certain, and help buyers make a more educated decision.
You are the true power behind my writing. Success or failure hinges on each and every person who reads my books. If enough of you speak up, others will take notice, and if those others then speak up, things could really snowball. I know, it's a lot of pressure, but I'm sure you can handle it. Now, get out there and throw together a review for Amazon.com, or some other site (and let me know about it when you do).