AuthorsDen.com   Join Free! | Login    
   Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Gary Caplan, iRichard French, iDan Ronco, iCarol Fowler, iD. Enise, iandrea coltman, iRobin Ouzman Hislop, i

  Home > Cooking/Food/Wine > Articles Popular: Books, Stories, Articles, Poetry     

Andrew J Kirby

· + Follow Me
· Contact Me
· Books
· Articles
· News
· Stories
· 8 Titles
· Save to My Library
· Share with Friends!
·
Member Since: Jul, 2007

Andrew J Kirby, click here to update your pages on AuthorsDen.



Cider: From the Park Bench to the Red Carpet
by Andrew J Kirby   
Not "rated" by the Author.
Last edited: Tuesday, July 10, 2007
Posted: Tuesday, July 10, 2007

  Print   Save    Follow    Share 


This year is the year of the comeback. We’ve seen Take That reform as a kind of extended hen-night strip show, we’re about to catch sight of the Teenage Mutant Ninja Turtles and the Transformers at the cinema, and soap stars return, sometimes back from the dead to resurrect their respective drama’s ratings. It seems that our appetite for a rehabilitated, re-hashed, or re-discovered character is insatiable.

This year is the year of the comeback. We’ve seen Take That reform as a kind of extended hen-night strip show, we’re about to catch sight of the Teenage Mutant Ninja Turtles and the Transformers at the cinema, and soap stars return, sometimes back from the dead to resurrect their respective drama’s ratings. It seems that our appetite for a rehabilitated, re-hashed, or re-discovered character is insatiable.

But the biggest comeback of all this year, the biggest recovery of a battered reputation has been that of cider. Yes, these days you certainly won’t have been able to avoid the fact that cider has become fashionable again.

We’re all used to sneering down at cider as a dirty yet essential rite of passage of our teenage years, something which could be ceremonially discarded with on our eighteenth birthday, to be replaced by the keys to the door, the right to vote and legal entry into the pub. It’s a drink for park benches, for street corners, for smuggling into the school disco.

The mere mention of cider has traditionally brought to mind the special stuff which should be kept under the counter in local shops, the £1.99 cheap bottles of white cider which are simply impossible to drink in large quantity without being sick, developing Tourettes or falling out with all of your mates and taking your ball home.

My own personal nadir with cider was in the summer I left university I attended a Murder Mystery Party- yes, I know, but bear with me- to which we were instructed to ‘bring a bottle’. Being incredibly low on funds, I had decided on the cunning ploy of taking a bottle of the infamous White Lightning, however my arrival was greeted with cold stares from my friends as they spied my paintstripper companion in the plastic bag. It could hardly have been worse if I had actually murdered someone at this Murder Mystery party, and the host immediately proceeded to dump the entire contents of my three litre bottle poured down the sink.

Some people have continued to keep the faith with cider, insisting that one of its main plus-points is its sheer drinkability, and indeed it does seem to be a pretty ideal drink on an all-day session in the sun (not that I’d ever condone major drinking sessions, blah, blah, blah…) Yet despite the hard-core supporters, this years’ resurgence of sparkling, alcoholic apple juice has been nothing short of heroic.

We’ve seen a proliferation of designer-ciders- surely an oxymoron- in the marketplace this year, with the widespread swaggering new Sheriffs in town being Magners, Gaymers and a new brand of Strongbow for the more discerning palate. These days, you’ll find your cider is served with a glass filled with ice, a bit like of a soft drink from your local fast food joint- which swiftly dilutes and discolours your drink… how soon is it until we get an ice bucket for your cider bottles?

So, as we rapidly approach summer, the Leeds drinker can approach the bar with confidence to order a cider now, safe in the knowledge that they do not have to wait for the bar to clear in order that they don’t have to suffer the shame of being a cider drinker. Indeed, you can now count on a few jealous glances as you leave the bar drink-in-hand.

These new ciders have a confidence and style which makes people take notice, summed up by their stubborn refusal to fit into a pint glass. It’s like the amp in Spinal Tap which goes to 11. Because of a crafty over-use of ice, the discerning customer now believes they are getting more than a pint- you are handed both glass and the remainder of the cider in its snazzy bottle to your table.

So, how have the marketing goons effected so swift a turnaround in perception of our favourite scapegoat drink? Well, quite simply, they have utilised the tried and tested method of whacking an extra couple of quid onto its price in order that the chattering classes suddenly believe its more desirable. All of the posters about town, all of the TV advertisements are nothing compared to the effect of making cider an expensive, and hence show-offable purchase.

The gentrification of cider has, however not impressed everybody and a number of fourteen year olds outside the local shop believe that cider has ‘sold out’. Those who stuck with cider through thick and thin can now be heard muttering into their pint that ‘it was better when only they had heard the EP, before everyone else jumped on the bandwagon’, or that they ‘used to drink Magners in Ireland all the time, and its actually called Bulmers there, actually.’

But in trying to abandon its traditional customer base for a new up-market, image-conscious crowd, cider has made a brave move. I’m not sure that it will ever replace lager as the Official Drink of the World Cup TM, but it has at least presented itself as a viable alternative.

If cider has now made it onto the red carpet however its surely only as a spillage and in the longer term, this could all be just a passing fad for the pub and club crowd. What is clear though, is that on a summers day, the cider house rules.

Web Site: Andy Kirby The Writer



Want to review or comment on this article?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!


Popular Cooking/Food/Wine Articles
  1. A Food Alternative
  2. Ghirardelli Chocolate Supreme Brownie Mix
  3. Hot Sauce – The Misunderstood Flavor Enhan
  4. Hot Sauce - Gag Gift?
  5. Mighty Fine Stuffed Cabbage Rolls
  6. Food & Wine Inner Child the Magazine
  7. Encounters with certain Brazilian fruits
  8. Fabulous Eight Bean Soup
  9. Mildly Salted Olive Oil Popcorn
  10. Dark Chocolate

Val's World Featuring The Family Unity Roundtable by M. Pritchard

Val is excited because she wants everyone to communicate with their families positively. She introduces The Family Unity Roundtable and shares some of her favorite recipes. Find ou..  
BookAds by Silver, Gold and Platinum Members

Cooking 4 One by Peter Mulraney

An introduction to cooking for men who find themselves living alone...  
BookAds by Silver, Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us


Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.