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Rich Hand

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Motivating You! The most Important Customer!
By Rich Hand   
Rated "G" by the Author.
Last edited: Tuesday, August 21, 2007
Posted: Tuesday, August 21, 2007

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Chapter 9 from My Life Ignored! to be discussed on Rich's upcoming webinar...

Things to ignore; The To Do List:

There are always some people that need additional direction in life when it comes to motivation. Hence the billion dollar “motivation and leadership training industry”. For those of you that don’t need help you can ignore this chapter. For the rest that have been listening, you would have already been ignoring this book and no matter what I say here it will be ignored.

Here is the “To Do” list for living a life ignored:

• Day Dream often; it all starts with a dream
• Day Dream big; the bigger the better (size matters)
• Believe in your dreams and turn them into reality
• Ignore the nay Sayers
• Ignore the conventional wisdom crowd (this is the really important one)
• My Mathematical Formula For Success

Day Dream Often; it all starts with a dream

I find dreams (especially day dreams) to be the cauldron of passion. If you don’t know where to start in your new life; ignored, daydreaming is the best place to start. I daydream my way through political speeches and concert performances and I usually figure out the best way to take dreams to reality in this process. Now this is extremely important; this process can take a long time but it is the first step. Defining your passion in life and daydreaming your way through it is a must. This is the visualization process. An example everyone has heard; when you are nervous before getting up in front of an audience to speak, you have been told to picture the audience in their underwear (this can be disturbing depending on the audience). That is why I hesitated to use this example. The better example is this one; for the athletes ignoring this book. Often coaches tell their team to picture hitting the clutch single or home run, crossing the finish line, catching the pass, etc… (Much better example and no underwear) Daydreaming; it is believing. Yes it is.

We all did it as kids, remember. Fran Tarkington scrambles out of the pocket, finds the open receiver, touchdown! You remember that as a kid, don’t you? It may have been a different quarterback or it may have been the jump shot from the three point line, or it may have been (put your own memory here), but you did it, I know you did. Get that excitement and childish passion back and apply it to the reality of today. You may not have the physical capability to be a professional athlete but I know you too can become a real estate mogul. It starts by buying your first property. Or you may want to speak 10 different languages; you can do that. Go to the local college or do it online, it doesn’t matter, just do it.

Day Dream big; the bigger the better (size matters)

Daydream big is on the list because you need to start big because as you hone in on the dream, the things you can do have to be scaled back a bit. Example; I dreamed of building the perfect home studio for my music with the best equipment. I saw myself producing other people’s CD’s in the studio. I had state of the art equipment and I built an empire when all was said and done. Reality: I ended up with a 16 track digital recorder (actually a very adequate tool for big dreams) some effects boxes, some good practical microphones, a good drum machine, good amps, all in a basement room fit for a man; most importantly, cheap.

Even though there were many compromises on the daydream and vision, I was still able to produce two CD’s and I have the capability to do as many as I wish. So my life as a musician; ignored, is fueled by the studio mogul daydream but not in its original form. So that is why I say dream big. The reality is you will end up with more in the end. Make sense? As if I care what you think, remember this is still about me.

Believe in your dreams and turn them into reality

The next to do is one that seems obvious but often is shadowed by self doubt. Believing in your daydreams is different from daydreaming itself. As you daydream you will find a smiggin of self doubt always hanging around the fringe of the dream to squash it at every opportunity you give it. Self doubt is as dangerous as the nay Sayers and conventional wisdom crowds. Self doubt stops the daydreaming process before the nay Sayers and Conventional wisdom get their shot at squashing the dreams.

You have heard the saying; If you can dream it, you can do it, or something like that. I believe that, but in-between dreaming and doing is self doubt, nay Sayers, and conventional wisdom. You control the self doubt and only you can allow self doubt a seat at the table. So this is the easiest hump to get over if you truly want to follow your dreams. That is why it is important to follow your passion, control self doubt, ignore the nay Sayers, and steer clear of conventional wisdom. Ray Kroc, a milkshake machine salesman in 1961 had a customer, the McDonald brothers who had a few restaurants that were doing well. He thought if a few were doing well, why not duplicate it everywhere. Imagine the nay Sayers and the conventional wisdom crowd’s reaction when at the ripe age of 52, he bought the franchise rights and created the McDonalds empire? Ray Kroc a salesman of milkshake machines built the largest chain of restaurants in the world. How old are you? What idea or ideas have you been sitting on? Do you think Ray dreamed once or twice in his life? He took action; will you?

Ignore the nay Sayers

You control self doubt, but sometimes the nay Sayers are people you know and respect. They could be your parents, spouse, children, and relatives so ignoring the nay Sayers gets a little more challenging. You can ignore a lot of these folks but if you are like me and have a great relationship with your spouse, ignoring them is not an option. You need to convince them your dreams are worth pursuing. You can sell, beg, and pleed, whatever works best but this is a good step in the process even though it doesn’t seem so at the time. This is the first “test” market for your dreams. Only you know your spouse so it is up to you to weigh their opinion. Some people have a vision others are more the following type.

It is at this stage that you need to weigh the impact that following your dream will have on your spouse and family. You need to ask yourself a few questions:
Is this a dream worth following?
If I follow this dream what will it cost my family in money, my time, their time, etc..?
If I ignore my spouse what will be the result when he/she finds out I went forward anyway?

I ask all these questions but some things are small and have little impact on the family unit. Writing this book for example is definitely worth following for me, otherwise how would you get to live this life; ignored? As far as costs to my family I plan to get a publisher, I will write at a time that minimizes the impact on my family, and when my wife finds out and she will only be concerned about what I say about my friends, family, and her (have I told you my wife’s a real looker?). I know she thinks I’m nuts sometimes but I’m willing to accept that. She loves me and knows I am always looking to do more.

The bottom line is you must weigh the questions and then ask your self the fundamental question; when I’m at the end of my time here on earth how will I answer; if you could do it all over again, what would you do differently? Is the dream you’re considering one that will help you answer that question with a resounding; nothing? The nay Sayers will not be there but will they have impacted your answer? Beware…

Ignore the conventional wisdom crowd

Conventional wisdom is just that; conventional until someone proves it wrong. Once it is proved wrong, the “new” conventional wisdom takes it place to squash the next idea or dream. So you must understand this to be successful. The best way to look at conventional wisdom is to know that it is always looking to be updated. The conventional wisdom “crowd” is its protector but deep down conventional wisdom loves to be changed. Changing conventional wisdom is the secret to success so do not ignore it. The “conventional wisdom crowd” is the group assigned with keeping it from changing and these people should be ignored. Conventional wisdom ignores this crowd once a new idea breaks through; you should too.

This crowd is made up of nay Sayers, doubters, the un motivated, and most importantly your competition. Think about it; if you are at the top of the heap of success, do you want others climbing up behind you? No way, you want to protect the new found conventional wisdom otherwise you are no longer at the top of the heap. So if you plan to open an Italian Restaurant in the neighborhood, don’t ask the current Italian Restaurant owner if the neighborhood will support another one. Guess what her answer will be? Ignore it…

Mathematical Formula for Success…

I devised this mathematical formula for success specifically for my friend Mike McLaughlin. Mike as I mentioned in a past chapter is a pilot and mathematical genius (yes you are compared to me!). Even though I had to call him for advice on a fifth grade math problem, I devised this algebraic formula to show him that I do listen and learn. I hope I make you proud!

D + (GxA) – (CW-NS-SD) = S

Dreams + (Goals x Actions) – (Conventional Wisdom – Naysayers – Self Doubt) = Success

Follow my formula and this book will have paid for itself a million times over. You can thank Mike for it next time you see him. I will!

It is a life long pursuit

There are no quick paths to success for most. The quicker you realize this the more you can enjoy the life long pursuit of living your life; ignored. So as a “to do” you must always remind yourself of this fact. Important, important, important; the journey is the best part of life and if you are following your dreams your life will never be boring or mundane. You should always be looking to achieve goals toward your dreams. When you do achieve a goal toward your dream - set another one. Most people never stop dreaming, I don’t care if you’re Bill Gates or Rich Hand. If you are not dreaming you are not living; if you are not following your dreams you are not living a life; ignored…

So what are you waiting for?

Web Site: My Life Ignored!

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