AuthorsDen.com   Join Free! | Login  

     Popular! Books, Stories, Articles, Poetry
Where Authors and Readers come together!

SIGNED BOOKS    AUTHORS    eBOOKS new!     BOOKS    STORIES    ARTICLES    POETRY    BLOGS    NEWS    EVENTS    VIDEOS    GOLD    SUCCESS    TESTIMONIALS

Featured Authors:  Tiffany Turner, iR.E.E.S Blogs Linda Smith, Publisher, iJohn McCoy, iVaughn Aiken, iW. Craig Reed, ialex canton-dutari, iWynn Schiller, i

  Home > Marketing > Articles Popular: Books, Stories, Articles, Poetry     

Karen A Saunders

· Become a Fan
· Contact me
· Books
· Articles
· 14 Titles
· 1 Reviews
· Save to My Library
· Share with Friends!
·
Member Since: Apr, 2008

Karen A Saunders, click here to update your pages on AuthorsDen.




Featured Book
For Better or Worse
by Mark Lichterman

Through seven years as two familiar young people become an adult man and woman, a husband and wife and, eventually, responsible parents...  
BookAds by Silver
Gold and Platinum Members


Featured Book
The Avatar Syndrome (Prequel to Headless World)
by Stan Law (aka Stanislaw Kapuscinski)

Stan Law fuses the teachings of Lao Tzu, Jesus, St Thomas Aquinas and Indian mysticism to deliver a singular vision of what it could mean to be human...  
BookAds by Silver
Gold and Platinum Members





   Recent articles by
Karen A Saunders

Award-winning Designer Reveals Secrets to Attractive Page Layouts
Create a Giant Postcard to Market Your Business and Get Results Fast!
From Logo to Legend In 10 Simple Steps
Advertising and Color
5 Fantastic Ways to Add Fun to Your Flyers Part 1
One-Sheet Says It All
How To Make Your First Impression Last - Part II
Relationship Marketing for the 21st Century
How To Make Your First Impression Last - Part I
Visual Branding Keys To Make Your Business Memorable
Three Visual Branding Secrets To Make Your Business Memorable
How Relationship Marketing can help your business
           >> View all

5 Fantastic Ways to Add Fun to Your Flyers Part 2
by Karen A Saunders   
Rated "G" by the Author.
Last edited: Saturday, September 06, 2008
Posted: Saturday, September 06, 2008

Share    Print   Save    Become a Fan


What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don't get lost in the shuffle, I'm going to show you the second 5 of 10
techniques that professional designers use to make flyers "fly".

What fits on one sheet and costs pennies to make?  You see them all the time.  Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune.  But just so your flyers don’t get lost in the shuffle, I’m going to show you the second 5 of 10 techniques that professional designers use to make flyers “fly”.

6.  STAY AWAY FROM ALL CAPS.  They’re hard to read!  Instead, use bold type for your titles and subtitles.

7.  Keep it simple.  Your page layout, that is.  Your graphics program should have a “snap to guidelines” function so that you can easily align items to the grid.  And watch those print margins – stick to ½” margins on all sides, or add 1/8” for bleeds on items that print off the edge of the page.

8.  Proofread, proofread, and proofread.  Oh, and did I mention to proofread?  Have someone else do it for you – a pair of fresh eyes might uncover something that yours have grown used to.  And did you check that contact information?  Dial all the numbers, and type in web addresses to make sure they’re correct.

9.  On a tight budget?  Try this.  Use brightly colored or unique paper and black ink.  Use shades of gray for tone and contrast to background areas.

10.  Who doesn’t like a deal?  Design a coupon on the bottom quarter of your flyer.  Put a special offer on it – and don’t forget to include any deadlines or limitations.  For mail in offers, make it easy for them to pay you with areas for credit card information, mailing address, etc.

Try these techniques on you next flyer.  I predict FANTASTIC results!

Copyright © 2007  Karen Saunders
 

Karen Saunders is the owner of MacGraphics Services, a unique design firm for today’s entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, http://macgraphics.net/FreeStuff.php.  You can also contact her at 888-796-7300, or Karen.macgraphics.net.

 

Web Site: MacGraphics Services



Want to review or comment on this article?
Click here to login!


Need a FREE Reader Membership?
Click here for your Membership!