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Lloyd Lofthouse

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Member Since: Apr, 2008

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· Crazy is Normal a classroom exposé

· My Splendid Concubine, 3rd edition

· Running with the Enemy

Short Stories
· Crazy is Normal, a classroom exposé, Scene 13

· Crazy is Normal, a classroom exposé, Scene 12

· Crazy is Normal, a classroom exposé, Scene 11

· Crazy is Normal, a classroom exposé, Scene 10

· Crazy is Normal, a classroom exposé, Scene 9

· Crazy is Normal, a classroom exposé, Scene 8

· Crazy is Normal, a classroom exposé, Scene 7

· Crazy is Normal, a classroom exposé, Scene 6

· Crazy is Normal, a classroom exposé, Scene 5

· Crazy is Normal, a classroom exposé, Scene 4

· The Improvement of U.S. Public Schools

· Learning Twitter for Authors

· Discover how Amazon changed book cover design

· Authors Finding Readers

· How I sold almost 2,000 books in twenty hours TWICE

· It is Time – Relief for Victims of Lone-Wolf Killers such as James Holmes

· Living on the thin side of Black Ice

· Getting Oriented

· Learning to Love and Hate while teaching ESL in the Middle Kingdom

· The Release of The Concubine Saga is another Cheap Marketing Ploy

· Smartphone

· The birth of a child called Prose

· The Luxury of Heartache

· Learning from Death

· Putting Cupid's Arrows on Ice

· The Never-Ending Book Promotion Blues

· Walking the Path of Dead Explorers

· LIttle No More

· Revelation

· Symphony

         More poetry...
· M. Denise Costello reviews Crazy is Normal

· On Tour: Crazy is Normal, a classroom expose

· Comparing a virtual book tour to the traditional, and why go on a book tour

· “Crazy is Normal” on a Virtual Book Blog Tour

· “Crazy is Normal” on a Virtual Book Blog Tour

· “Crazy is Normal” on a Virtual Book Blog Tour

· Running with the Enemy

Lloyd Lofthouse, click here to update your web pages on AuthorsDen.

In the world of Self-Publishing

Like Gregor Samsa in Franz Kafka's The Metamorphosis, I woke up Saturday morning on July 18, and discovered that I was still the monstrous verminous bug I'd always been. I had no idea that by the end of that day INSTOCK, The Conference for Self Publishers was going to bring about a dramatic change in my knowledge, so I could be human once again.

Self-Published authors are becoming respectable. If you don't accept that because you are a dinosaur from a different publishing era, read Self-Publishing is Becoming Respectable from United Airlines in-flight Hemispheres magazine and/or find a copy of the March/April 2009 issue of Writers Digest Magazine featuring Everything You Need to Know About Self-Publishing.
If you still aren't convinced, attend the Stanford Writers Workshop conference that takes place July 31 to August 1, 2009. On the second day at Stanford University, there's a workshop called, The New World of Self-Publishing. Got that, "The new world…" All you have to do is fork over six-hundred or more to attend. Compared to the Stanford conference, INSTOCK was reasonable and offered similar information and material without having to return a second day.
I attended the INSTOCK conference from 9:00 AM to 5:OO PM and lunch was included. The INSTOCK conference took place at the Hotel Monaco in San Francisco. The first panel discussed how to present your book professionally to the media, seeking the right publicity possibilities. The panelists were Adrienne BiggsAndrea Burnett, and Lorna Garano.
The second session at 11:00 covered advice from the traditional side of publishing. "Folks who work for traditional publishing companies offer practical advice for the self-published culled from their years of working with books, marketing, and brand building.
After lunch, I attended a lively discussion at 1:00 PM, with Patricia Volonakis Davis (as the moderator),  Micha Berman and  Mark Curtis. The topic: Utilizing Online Marketing. "Tips and methods for spreading the word about your book using the Internet, social network sites and guerilla efforts." What did I learn? Well, that I have to join the California Writers Club for starters and not to ignore librarians. There was a lot more than that but you get the idea. I'm not here to duplicate the conference. I just want you to know what went on.
At 2:00 PM, I attended Bookstore Mangers Tell it Like It Is. "They know a thing or two about book buyers and selling books. These bookstore mangers offer advice to the self-published." Kitty Clark, Books Inc. and Christin Evans, The Booksmith, were there to share what they've learned. Most of what they said was common sense. This may be the most important thing they said—have a link on your Website to Indiebound. Think about it—an author like me walks into an independent bookstore and asks the manager or owner to stock his book or host an author event. That manager checks out the author's Website at My Splendid Concubine to see who the author is and what he is doing to promote his book, and the only link to a bookseller is to If you support the booksellers, "they may" support you.
The 3:00 PM panel about Branding (Making money beyond book sales--branding yourself) was excellent with Ellen Reid, Deborrah Cooper, Jordan Maerin and Broke Ass Stuart.
The last session for the day was Successful Self Publishers. "These folks did it - put out their own books and did well." Renay Jackson, long-time custodian for the Oakland Police Department discovered his talent for writing while helping his daughter with a writing assignment for school. Melinda Roberts, The Mommy Blog and Mommy Confidential made it to the Oprah show. Cary Tennis is's long running advice columnist.
In case you haven't discovered it yet, if you want to be an author, you are going to have to learn how to promote your work. Conferences like INSTOCK go a long way toward achieving that goal. I understand that INSTOCK will be in Los Angeles in 2010, and return to San Francisco the following year. If you live close to either city, I suggest you go.
By the way, I didn't mention the three panels I didn't attend. After lunch, there were two different topics covered each hour, and I attended the ones I was interested in. It was nice to have a choice.

Web Site My Splendid Concubine

Reader Reviews for "Becoming Respectable"

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Reviewed by m j hollingshead 7/20/2009
enjoyed the read

Books by
Lloyd Lofthouse

Running with the Enemy

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Kindle, Amazon, more..

Crazy is Normal a classroom exposé

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Amazon, more..

My Splendid Concubine, 3rd edition

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Kindle, Nook, Amazon, more..

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