Self Promotion for Authors, A Step by Step Guide to a Professional Style Publicity Campaign by Larry Moniz, published by MAPublishing, a division of Midland Associates, Phillipsburg, New Jersey 08865
Book Review by Maryanne Raphael, Writers World
Self Promotion for Authors shows us how to run a professional style publicity campaign on a beggar’s budget. Moniz promises that if we follow his detailed instructions and work as hard at publicity as we do on our book writing we will be successful. He reminds us we have to overcome the reticence many writers have about speaking in public and learn to promote our writing because no one else will.
Moniz was a professional publicist for nearly two decades and worked in product publicity for some top US agencies so he knows what he is writing about.
Using his vast knowledge and experience he shows us how to make our promotional efforts cost effective. He says promoting our name is even more important than promoting the title of our book and he shows us how. He explains the most effective timing and how to make all our media releases hard news so they have a good chance of being published. He tells what to send to editors and offers samples of successful promotions.
This is a valuable book for every writer and any salesperson will find it useful.