Join (Free!) | Login  

     Popular! Books, Stories, Articles, Poetry
   Services MarketPlace (Free to post!)
Where Authors and Readers come together!


Featured Authors:  Sonny Hudson, iWilliam DeVault, iAlbert Russo, iAnn Marquette, iShelley Costello, iTiffany Turner, iBryan Koepke, i

  Home > Holidays > Articles Popular: Books, Stories, Articles, Poetry     

Ruth Houston

· Become a Fan
· Contact me
· Books
· Articles
· News
· Blog
· Messages
· 82 Titles
· 95 Reviews
· Save to My Library
· Share with Friends!
Member Since: Sep, 2002

Ruth Houston, click here to update your pages on AuthorsDen.

Featured Book
Electra: A Gender Sensitive Study of the Plays Based on the
by Batya Casper

In this book, I studied the deep structure of the Electra myth and applied it to plays as early as those of Aeschylus,Sophocles and Euripides, through Shakespeare's Romeo..  
BookAds by Silver
Gold and Platinum Members

Featured Book
Marriages are Made in India
by Lakshmi Sharma

A literary tourism of India. Stroies that are humorous, sad, post-colonial and romantic...  
BookAds by Silver
Gold and Platinum Members

   Recent articles by
Ruth Houston

Infidelity Articles You May Have Missed
For Valentine’s Day, Suspicious Mates Should Hire a Private Eye
Will You Be The Next Woman to Be Cheated on by Her Mate? - a quiz
An Infidelity Expert Comments on Jenny Sanford’s Vogue interview
Discovering Infidelity - One Woman's Story
The Wife is STILL the Last to Know
Some Infidelity Insights Gained from Elizabeth Edwards’ Book
Politicians and Infidelity – Why Politicians Cheat on Their Wives
Newlyweds Are NOT Immune to Infidelity
Jennifer Aniston or Angelina Jolie? - Who Sides With Which Woman and Why
3 Infidelity Resources To Help You Catch A Cheating Mate
How to Catch a Cheater on New Year’s Eve or New Year’s Day
           >> View all

The Story Behind the Annual Valentine’s Day Infidelity Awareness Campaign
By Ruth Houston   
Rated "G" by the Author.
Last edited: Tuesday, February 08, 2011
Posted: Friday, February 01, 2008

Share    Print   Save    Become a Fan

Infidelity expert Ruth Houston tells the story behind her 5th annual Valentine’s Day Infidelity Awareness Campaign.


Most people are genuinely surprised to learn that there’s a link between infidelity and Valentine’s Day.  

Almost everyone thinks of Valentine’s Day as a day set aside for love, romance, and matters of the heart.

That’s why infidelity expert Ruth Houston conducts a Valentine’s Day Infidelity Awareness Campaign each year.  Each  February she spreads the word that  Valentine’s Day is peak season for infidelity and extramarital affairs, and that it’s the best possible time to catch a cheating mate.  The campaign is now in its 5th year.  

Houston, the founder of and author of Is He Cheating on You? – 829 Telltale Signs, has single-handedly set out to inform infidelity victims around the world about the link between Valentine’s Day, infidelity and extramarital affairs, and tell them how to use this information to their advantage to get proof of an affair or catch a cheating mate.


The Campaign’s 3-fold purpose

A New Theme Each Year

Houston chooses a different theme for the Valentine’s Day Infidelity Awareness Campaign each year.  The theme for 2008 is How to Catch a Cheater on Valentine’s Day.   Previous year’s themes were Valentine’s Day Signs of a Workplace Affair (2007), Valentine’s Day is the Best Time to Catch a Cheating Mate ( 2006), How Valentine’s Day Gifts Can Expose a Cheating Mate (2005), and Is Your Valentine the Cheating Kind? (2004).

Infidelity at a Peak on Valentine’s Day

“People don’t usually associate infidelity with Valentine’s Day.” says Houston. “We think of it as a lover’s holiday – the most romantic day of the year.  But what if the romance is taking place between your partner and someone else?  Infidelity doesn’t disappear on Valentine’s Day. It’s the time when infidelity and extramarital affairs are at a peak. Cheaters everywhere get together with their secret lovers, to give or receive Valentine’s Day gifts.  For private investigators who specialize in infidelity investigations, it’s the busiest time of the year."

The Seldom-Discussed Side of Valentine’s Day

Says Houston. “This is a side of Valentine’s Day no one wants to talk about – despite the fact that  it affects millions of people everywhere. An estimated 50% to 70% of Americans are victims of infidelity.  When you factor in emotional infidelity, cyber infidelity, same-sex infidelity and female infidelity, the number jumps to nearly 85%.”

“Many of these people are unsuspecting infidelity victims who don’t even realize they have a cheating mate.  One study found that 70% of married women and 54% of married men had no idea their spouse was having an extramarital affair.”

“Others may suspect their spouse or significant other of cheating, but have been frustrated in their to get the proof they need.  The 2007 iVillage / MSNBC Lust, Love and Loyalty survey found that less than 30% of cheaters get caught.”

Best Day to Catch a Cheating Mate

The National Retail Federation predicts that over $17 billion will be spent on Valentine's gifts this year. A significant portion of that money will be spent by cheaters buying gifts for their secret lovers, and most of these gifts will be delivered in person – either on Valentine’s Day, the day before, or the day after.  Regardless of how these gifts are paid for – cash, check or charge, they will leave a paper trail.  This is what makes the Valentine season (February 13 – 15) the ideal time to catch a cheating mate. Anyone who suspects infidelity, has a 3-day window of opportunity when it’s easy to get tangible proof of the affair.  But knowing what to look for is the key.  Houston provides specific clues on what to look for around Valentine’s Day.   She also has an informative tip sheet that’s available year round  entitled 21 Ways to Tell if You Have a Cheating Mate. To request a FREE copy, e-mail with “21 ways-ad” in the subject line.  Houston’s book, Is He Cheating on You? – 829 Telltale Signs (Lifestyle Publications, $29), has an entire chapter on gift-related signs of infidelity. 

How the Campaign Got Its Start

Houston, a New York-based infidelity expert, came up with the idea for the Valentine’s Day Infidelity Awareness Campaign 5 years ago. During the course of her ongoing infidelity research, she discovered that practically nothing had been written about the link between Valentine’s Day and infidelity.  
A journalist herself, with a background in public relations, Houston approached the media with this idea: “Instead of your usual Valentine’s Day stories about what gifts to buy and romantic things to do, why not write about “the Other Side of Valentine’s Day” -- the side no one talks about? The 50% to 70% of your readers who are victims of infidelity would appreciate even a sidebar with this information.”    Many media outlets rose to the challenge.


Houston, an internationally-recognized infidelity expert who is frequently called on by the media to comment on infidelity issues in the news, describes the Valentine’s Day Infidelity Awareness Campaign’s 3-fold purpose.


  1. to heighten public awareness of the connection between infidelity and Valentine’s Day
  2. to encourage print, broadcast, and online media outlets to do stories, sidebars, or segments on this seldom-discussed side of Valentine’s Day
  3. to alert spouses and significant others who suspect infidelity that Valentine’s Day is the best time to get tangible proof of an affair, and to advise them on how to catch a cheating mate.


The Campaign Gathers Momentum
Houston’s Valentine’s Day Infidelity Awareness Campaign gathers momentum with each passing year.  Since its inception, the campaign has garnered media coverage all across the United States, and as far away as South Africa, Bahrain, Turkey, India, France, China, Qatar, Viet Nam, Beirut, Pakistan, Australia, Canada, and the United Kingdom.  Says Houston, It’s gratifying to see all the coverage, but there’s room for so much more.” 

An Appeal for Balanced Coverage

It’s Houston hope that the Valentine’s Day Infidelity Awareness Campaign will encourage print, broadcast, and online media outlets to present a more balanced view of Valentine’s Day.  Houston says, “Valentine’s Day stories about gifts to buy and romantic things to do, still outnumber stories about Valentine’s Day infidelity by at least 5000 to 1 – maybe more.  I’d love to see at least one media outlet in every city or town do a feature, sidebar, or segment on Valentine’s Day infidelity this year.  From a journalistic point of view, it would provide more balanced coverage of this controversial aspect of Valentine’s Day.   From a humanitarian point of view, it would strike fear in the hearts of cheaters everywhere.  If more cheaters got caught, people would be less inclined to cheat on their mates.”
Houston, who has been happily re-married for almost 8 years now, adds “Having been a victim of infidelity myself almost 15 years ago, I’d like to see all those cheaters out there become very, very afraid.”

Ruth Houston Available for Interviews

   To schedule an interview with infidelity expert Ruth Houston, call 718 592-6039, or e-mail


Infidelity expert Ruth Houston is available to discuss:

  • Tips a savvy wife can use on Valentine’s Day to expose her cheating husband’s extramarital affair
  • Signs that tell a man he’s not  his wife’s or girlfriend’s only Valentine
  • Signs of infidelity to look for on Valentine’s Day if you suspect a workplace affair
  • How phone calls on Valentine’s Day can give the cheater away
  • How to help a private investigator catch you cheating mate on Valentine’s Day
  • How Valentine’s Day gifts can expose a cheating mate
  • And other aspects of Valentine’s Day and infidelity


For more information about Ruth Houston, or the Valentine’s Day Infidelity Awareness Campaign, visit or


About Ruth Houston: 


Infidelity expert Ruth Houston is the founder of Infidelity and the author of Is He Cheating on You? – 829 Telltale Signs, which documents practically every known sign of infidelity, including the subtle signs people usually overlook.


Frequently called on by the media to comment on infidelity issues in the news, Ruth has been quoted in USA Today, the New York Times, the Wall Street Journal,  the Los Angeles Times, Newsday,  the New York Post, the Toronto Sun, Cosmopolitan, the Chicago Tribune, Reuters, Associated Press, UPI, MSN Lifestyle,  iVillage,,, and numerous other print and online media.


Ruth has also been a guest on The Today Show, CNN, Fox News, ABC News , BBC, CBC, 1010WINS, Sirius Satellite Radio, Ireland’s Late Late Show, Court TV Radio  and over 360 radio and TV talk shows worldwide.   


For more information, visit or


Web Site:

Want to review or comment on this article?
Click here to login!

Need a FREE Reader Membership?
Click here for your Membership!

The Man Who Saved Christmas by Jeff Ovall

Christmas - only days away; plastic snowmen and glowing reindeer adorn the lawns of neighborhoods all across America. All is calm, all is bright, and yet there is something tragic..  
Featured BookAds by Silver
Gold and Platinum Members

Fourteen Pieces of Gold by Charlene Tess

A short story of mine was included in an anthology of short fiction by fourteen of Port Town Publishing Company's authors. It is out of print and no longer available except as a do..  
Featured BookAds by Silver
Gold and Platinum Members

Authors alphabetically: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Featured Authors | New to AuthorsDen? | Add AuthorsDen to your Site
Share AD with your friends | Need Help? | About us

Problem with this page?   Report it to AuthorsDen
© AuthorsDen, Inc. All rights reserved.