Share
Print
Save
A website is an important part of marketing. Your site promotes your products online. In result, this will help you sell tons of tour products in the end. Like any good marketing tool, it must draw a targeted audience that is interested for your products.
The problem is the online world is growing increasingly competitive. It is not enough just to put up a web site—you have to understand what people are searching for and how they search.
Think about it. I bet you would be ecstatic to find ten, twenty or one hundred orders for your products. If that is your vision, then you have to build your web site smart and you have to build it right.
You have to build a niche website—a site that attracts traffic that is already looking for what you have to offer. Whether you will be selling a vitamin from your site or something else, this is what you will need:
- A website that places high in the search engines for your important keywords—the words your visitors will search for in order to find you.
- The ability to publish a newsletter helps you keep visitors coming back for more.
- The ability to publish a blog and RSS feeds.
- The ability to focus on what you do best without having to worry about the technical end.
- Templates that will allow you to set up your eBook website design quickly without stress or hassle. To build your site, you simply type in your text.
- A shopping cart that will take your orders while you are asleep, while you are hanging out with your kids or sitting by the pool on your vacation.
- Tools that will automatically submit your web pages every time you build new ones and will check to see if the search engines have dropped your pages and resubmit them without you having to get involved.
- A traffic analysis tool that will tell you how much traffic your website is obtaining, which pages are the most popular and the position of each of your pages on the most important search engines.
- Tools that help you determine which search terms to use to build your site.
- A manual that outlines a proven formula for success that even a newbie can use to build a web business that receives targeted traffic 24 hours per day, seven days per week. I use authorsden.com. There cheap, easy to set up and millions of people go on it each day. I also use godaddy.com. There also a good website company to use.
The most important page on your web site is your home page. The home page is the page that makes the visitor decide if they are going to stay, if they are going to buy your products and if they are going to come back.
What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. However, it is not the flash that will interest your audience. It is not the jingles that will connect you with your visitor. It is the benefits – the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.
What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. However, it is not the flash that will interest your audience. It is not the jingles that will connect with your visitor. It is the benefits – the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.