Self-Promotion for the Creative Person teaches creative self-employed people how to promote their talents and services quickly and effectively. It shows artistic people how to tell the world about the benefits from their talents and services without wasting their time or money. It includes innovative ideas, cost-effective methods, and a wide variety of marketing approaches to build a business or develop a successful career in the arts.
As the author of a series of book for Creative People, the founder or five businesses and a well-known teacher, speaker and radio talk host, Lee Silber knows what he is talking about and knows how to get the information across to his readers. Using his own experiences, Lee explains how to use word of mouth, the Internet and various methods of networking.
The Author begins by helping readers clarify for themselves exactly what they do and shows them how to articulate it to others easily and quickly. He shows how to stand out from a crowd, to start a "buzz" about your work and to create marketing materials and methods that work.
He suggests readers choose a few things to do right away so they can see the immediate results. I would advise any self-employed and/or creative artists to read this book, try the many exciting ideas and put it where you can find it because you'll want to refer to it frequently.
Maryanne Raphael , Writers World
Excerpt from work:
"The number-one, MOST important aspect of getting your name in print and on the air is FOLLOW UP. Without it a terrible thing happensónothing. The problem with this is that itís time consuming, bruising to the ego, and requires good organizational skills and record keeping (three things many creative people do not have enough of.) The follow-up is an art. (Iím using the word ďartĒ to get you interested enough to do it.) I know, I know, you are too busy to be bothered. you think you are busy. Ha. The media is more overwhelmed than you are. Trust me on that. If you think you can send a bunch of press releases and then sit back and wait for the media to call, donít wait by the phone in anticipation. Iíll end the suspense for you: they ainít gonna call. First you blitz the media (or do a little at a time so you can stay on top of it.) Then you follow up. This is a tried-and true pattern that works." Lee Silber Page 286 Self Promotion for the Creative Person