Amna Shafaat: Beauty with Brains
edited: Thursday, June 23, 2005
By Basit Ghafoor
Not "rated" by the Author.
Posted: Thursday, June 23, 2005
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This article is on famous Pakistani model Amina Shafaat.
Success is never be-all and end-all for anyone. After success it is
bread buttered on both sides. One fathoms that in modelling, one has
to do as the roman's do. But Amna doesn't falls in such category; she
has created her own Rome, where others have to adjust themselves. A
field where mafia seems to be in control as many gurus say, it takes
much confidence and courage to survive in such field. One may cogitate
that in fashion field days of survival are numbered, until and only
you give cardiac surgeons a tough time, but such is not the case with
Amna Shafaat. The famous adage goes, she is beauty with brains. She
has proved that the perception of dumb girls joining the modelling
field, is dumb in its self.
you choose any specific bandwagon, surviving Pakistani showbiz in
solitude is impossible. Believe me the mafia in fashion field is not a
cock and bull story, rather they are living in clover. Amna has
endured the fashion field with scrupulousness and veracity. Her entry
in fashion field might have been prudish for her fellow models. It was
a fluke neither but moderately it was a good omen. She has never
fatigued for wining smile and wining face rather they came as a
package from nature, which made her grasp the right field for herself.
There are many itches and pricks in this field, but when you have the
right calamine lotion there is no stopping you. One has to be
prophetic and apocalyptic with sibylline style to live the norms of
this field, but this diva seems to possess them for long now.
remains the perfect and only choice when it comes to choose the
exemplary face for blossom of fashion magazines. Be it to improve the
quality of their craft through TV commercials.
remains the perfect mannequin for the silhouette of designers. But
still I have to say that she is jack of all trades and master of
modeling. She is not in quarrel with camera rather camera has to
adjust itself to achieve the par excellence of our prima donna. Gone
are the days when Claudia Schiffer or Cindy Crawford used to be the
drawing room talks in the poshes of Pakistan. But now she seems to
have ousted all of them. It's just an exordium a lot has yet to be
contemplated about her. I can go on and on rather write a book.
Bashful, coquettish and demure were the words that prompted in my mind
when I first saw Amna's dexterity.
Khawar Riaz who offered her for modelling, when he first saw her at a
party, but she refused the offer. Later as time passed she
introspected that modelling is the answer to her, so why not give it a
try. After that there was no stopping for her craft.
came and went but she still smiles cheerfully in ABN Amros's
commercial. To be properly introduced in this field you have to have a
successful craft to force masses to pluck interest in your ambitions.
Amna was lucky enough to have grabbed such right opportunity at the
right time. Though she accepts that when she was first offered to
model in Dilruba, she refused, but later when they told her that it
was made while keeping her in mind she accepted the offer. Dilruba
which gave Fakhir much exposure and reintroduced him after the break
up of Awaz, happened to be lucky star for Amna too. Later she was also
seen in song sponsored by Tulsi, but that didn't add much luck to her
profile. One reckons that Dilruba was and will be the label of her
recognition, and ecstatic reminiscence for a long time. She believes
that taking crafts without deep scrutiny can lacerate the threads of
her career. But I don't believe that any unsuccessful craft can be a
hurdle to such diva.
seems to be addicted or is in deep love with TV commercials, because
when it is the start of a new month you see her in a new commercial.
Pantene, Everyday, Lipton, Pel, ABN Amro and many other companies
have been fortunate enough to have her presence introduced their
venture. And no one knows she might be the reason behind the heavy
upraise of their bank balance. ABN Amro might have offered future
perfect credit cards while glossing her face with ABN Amro's ad on
billboards. I believe that its ABN Amro's future that is now in
perfect hands because of her.
She is not seen on catwalks because she doesn't wants to walk on a
line that others have to offer, the self made diva wants plenty of
options to choose from. Her absence from teleplays and dramas are due
to same reason. She hates memorizing and delivering lines. She
believes that making TV commercials is not an easy job to do. Being a
part of many hard working teams whose combined efforts made TV
commercials successful and lively, she has then realized so. Who
knows? one day she might be directing a TV commercial herself too. So
now there is no Ad that has not passed through her retina, she now
watches them with creativity and pleasure. She is also a net freak.
entering the field of modelling she never discussed her dresses or
choice of dresses candidly or otherwise with her friends, but as she
excelled, begums and teenage girls reminded tailors of the dresses
Amna was dressed in before having them instructed perfect cuts and
stitches. That's enigma, that's style but I say that's the way Amna
She is sweet and beautiful to the core
of her heart. She hates jealousy and hypocrisy, that's what makes her
forthright and friendly person with charisma.
There is no high road to success but Amna has proved that fame,
fortune and glory are not the product of a million dollar cheque
rather they require a million dollar heart.