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Karen A Saunders

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   Recent articles by
Karen A Saunders

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From Logo to Legend In 10 Simple Steps
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5 Fantastic Ways to Add Fun to Your Flyers Part 2
One-Sheet Says It All
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           >> View all

5 Fantastic Ways to Add Fun to Your Flyers Part 1
By Karen A Saunders   
Rated "G" by the Author.
Last edited: Friday, August 29, 2008
Posted: Friday, August 29, 2008

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What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don't get lost in the shuffle, I'm going to show you the first 5 of 10 techniques that professional designers use to make flyers "fly."

What fits on one sheet and costs pennies to make?  You see them all the time.  Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune.  But just so your flyers don’t get lost in the shuffle, I’m going to show you the first 5 of 10 techniques that professional designers use to make flyers “fly”:

1.  It’s all about the headline.  What’s in a headline?  It’s the first thing your prospects will see, and this will decide if they keep reading or not.  So pick something that will stand out, stick in their mind, and make them want more!  Here’s a few magic words to start with:  Easy, The Secrets To, Unlock, Finally, Insider, Time Sensitive, How To, Free Bonuses, Now You Can, Discover, Proven.  Just sprinkle these on your next headline and see how many heads you turn.

2.  The eyes have it.  Colorful, striking graphics always make their point.  And one large image will pack more punch than several smaller images.  A good graphic creates the mood and sets the scene for your message.  Getting the perfect “focal point” is easier than ever now with stock photos you can buy on the internet.  Get one or a hundred for whatever you might need.

3.  What’s in it for me?  That’s what your prospects want to know.  Stay away from words like:  we, us, I, and our.  Take their perspective with words like “you” and “your”.  They’ll like it when you focus on how your product or service will benefit them.  Show them with words like:  free, save, love, new, results, and guarantee.  Make the benefits easy for them to pick out with bullet points and text boxes.

4.  Go tell it on the mountain.  A ringing endorsement speaks volumes.  When people read how you have positively affected another customer, they are more likely to give you a try.  Make sure you get a first and last name, company name, and location.  Then add that stamp of approval to your flyer.

5.  Less is more.  You don’t need to fill every space on your flyer.  Break it up with text boxes, add borders to your key points, and use contrasting colors to add emphasis.  It will make the best parts stand out and be easier to read.

Try these techniques on your next flyer.  I predict FANTASTIC results!


Copyright © 2007  Karen Saunders

Karen Saunders is the owner of MacGraphics Services, a unique design firm for today’s entrepreneur.  Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing.  Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time.  To take advantage of this e-course and find out how easy it can be to attract more clients, http://www.macgraphics.net/FreeStuff.php
 

 

Web Site: MacGraphics Services


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Reviewed by Joey Lawsin 9/7/2008
It is all about the headline! What a remarkable technique! I assure you that I will use your suggestions in my third upcoming book.

Thank you.
AOUIE