A Letter From David Ogilvy
edited: Thursday, September 17, 2009
By Anita Saran
Rated "G" by the Author.
Posted: Thursday, September 17, 2009
Become a Fan
It was a dream come true. David Ogilvy wrote to me when I was working for Ogilvy & Mather Direct and I wrote back. Notice my perkiness but then this was 1991.
"Aldous Huxley,who once tried his hand at writing advertisements, concluded that `any trace of literariness in an advertisement is fatal to its success. Advertisement writers may not be lyrical, or obscure or in any way esoteric. They must be universally intelligible. A good advertisement has this in common with drama and oratory, that it must be immediately comprehensible and directly moving."