Timing is everything. Publishing a book at the right time can yield an author a ton of money in some cases, and a few authors have hit one million in sales on KDP. If you were an author who self published a book on Amazon Kindle at its inception a few years ago, chances are that you might have established a name for yourself and built a huge fan base before the market became so saturated. Or perhaps you had huge sales at first, but they have since dwindled down to almost nothing. Competition is now very fierce and ranking high in a certain genre has gotten much tougher. The day of the 99 cent novel on Amazon Kindle is starting to fade out, and the book review is the number driving force behind a high ranking and high book sales.
Amazon in my opinion has the best program out there, and if I had to make an assessment of their new KDP Select program, I’ll give it four stars out of five. Allowing an author to promote a particular title for free is a good way to get the word out about his or her book and build a brand. However, the only thing I don’t like about the program is that sales bottom out too quickly after a free promotion, and a book doesn't continue to rank high after the free promo ends. The second biggest problem is that there’s no guarantee of a book review or word-of-mouth advertising after a free promo because many readers hoard books after they download them (I’m guilty of this too).
My sales have fallen off somewhat, but that hasn’t deterred me from continuing to write quality novellas. I’m slowly building a fan base through giveaways and free promos on sites like Goodreads, and my brand awareness is steadily growing. Reviews of my books as a whole have been mostly positive, and KDP will be the number one option for me when it comes to promoting my future works.