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Karen Cioffi

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Member Since: Feb, 2009

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I'm Feeling It
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Blogs by Karen Cioffi

Improving Your Website and Traffic
4/16/2009 5:58:13 PM    [ Flag as Spam or Inappropriate ]

You have less than a second to grab a reader’s attention. Having an awesome website is essential to accomplish this feat.

Since your ultimate goal is to sell your product or service I’ll start with the Call to Action. Every page of your website should have a call to action with ‘buy now’ buttons. And, when it comes to ‘buy now’ buttons, classy beats flashy every time. These buttons should be at the top and left of your pages since readers usually start reading there. Remember, you don’t have to hit your readers over the head; you need to draw them in by providing valuable information, something they need or want. You can also draw in readers by providing freebees, possibly an ebook. And, don’t forget, good action colors are red, orange and yellow.

Another aspect of your site is imagery. You need to create a desired effect and the use of 3D imagery is needed. In the myriads of research and studies that are done, it’s been determined that a 3D image is more effective for selling than flat imagery. To see if there was any validity to this determination, I did my own test. I have been promoting my book with a flat image, but after learning about this new information I took a picture of my book with it standing up and open. Well, this new data is correct; the 3D image is much more appealing than the flat image. So, when able use 3D imagery.

Now that you’ve begun to improve your site, how do you bring traffic to it? One marketing strategy is viral marketing. Viral marketing is an internet term taken from the old ‘word of mouth’ strategy. With the computer age, the ‘word of mouth’ term needed to take on a global quality and be more descriptive of the results it can afford, thus viral marketing.

So, how does viral marketing work. This is very simple: I have a product or offer a service that others need or want. I write informative articles on the topic and offer freebees – this peaks my readers’ interest. They think it’s worthwhile and tell their friends via the internet. Their friends tell their friends and so on and so forth. Allowing reprint permission on my articles and including an Email a Friend button on my posts this information can spread like wild fire! With the click of a button my articles can travel the world. This is what makes viral marketing so effective.

An example of viral marketing is when a writer posts an article with great information establishing him as an authority in that field. I read the article and find it so informative I want to pass it on to the readers on my sites. This is viral marketing. By allowing reprint permission the writer not only reaches me, he reaches my readers and their readers (if they chose to reprint it also). This ultimately leads visitors seeking the kind of information the writer is providing back to his site. So, the site is not just getting visitors, it’s getting visitors who are interested in the products and services being offered.

This type of viral marketing is just one of many. Other forms of viral marketing can be video clips, flash games, ebooks and so on. The amount of marketing information available seems to be endless. Start with one piece of information at a time and tweak your site. You will soon see the improvement your seeking.

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More Blogs by Karen Cioffi
•  Improving Your Website and Traffic - Thursday, April 16, 2009  

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