Blogs by RB Roberts
Commentary On Business Value of Social Networking
11/18/2011 11:55:07 AM
What I appreciate about the survey: "The State of Social Media in Small Business" is that it acknowledges the presence of small business owners and operators of just about every conceivable profession ..... in social media.
Of course, we know this survey was initiated by Twitter, which I don't think anyone of us will doubt at this moment, is the only and most preeminent prima donna tooting its horn in this social media sector. So in this light, I must say that according to Twitter's statistics, they're statistically correct. After all, it is their statistics .... and, it's correct to show your business in the best possible light .... but perhaps we can err in that attempt through the darkness we apparently cast on relative situational realities.
Here's the overt reality of the situation: Social Media is "social media." It's not "business media." The only way anyone in small business is going to turn a profit is to get into the social media business itself and to sell advertising space to anyone rich enough to think that's going to make a difference.
Realistically, for you who isn't in the business of orchestrating a social media network, of all the advertising dollars you've invested (and we're talking internet-wide) at which point have you turned a profit? Better yet, at which point have you broken even? Even better, at which point have you gotten even half way to breaking even? How long have you been doing this?
In the world of living, breathing people, we could have a million friends who know about our business. We like or love each other. Even so, unless it's something we've got which they're in the market for, at a reasonable price, where they feel comfortable about making the purchase, they're not buying. That's exactly the social media consensus of things.
Social networking will most certainly get you a lot of associates ...... as many as you need.....but, inevitably, unless you're "the house" (such as what Facebook, My Space, Zimbio, Twitter, etc...are), this isn't a profitable business route.
It's great, however, for publicizing your business or for just letting people know who you are, where you are, and what you're about, but the real profit realization is actually being in "real space," servicing and mingling with "real people." Be a stay-at-home sort of homey if you like, but the only thing that's going to do any growing may very well be out of sync with your expectations.
Post a Comment new!
More Blogs by RB Roberts
Consumer Complaints and When to File Them - Monday, January 16, 2012
Commentary On Business Value of Social Networking - Friday, November 18, 2011
Is Home Improvement Fraud a Christian Concern? - Friday, September 23, 2011
One God, One Man, One Woman [reprint] - Monday, September 05, 2011
All is Well. No Worry. I Know the Law. I Won't Be a Rip Off Victim - Monday, May 30, 2011
The Commercialization: Blind-eye-ing Residential Contractor Fraud Against Seniors - Wednesday, May 18, 2011
PROTOCOL: Before Disaster Strikes - Friday, April 29, 2011
Team Work National: Gettin' Busy - Wednesday, April 27, 2011
Why - Monday, April 18, 2011
HGRB Services is Increasing National Cadre - Friday, April 08, 2011
Your Handyman Can [homeowners/homerenters - Sunday, April 03, 2011
This One is Going to Hurt [but hopefully help] - Tuesday, February 22, 2011