Blogs by JE Thompson
Purple Phantoms: Young Adult Novel!
12/18/2011 7:16:11 PM
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Help with ideas in marketing to Young Adults!
When my editor, Dennis DeRose, and I talked about my fourth novel Purple Phantoms, words came up thaqt sent shivers up my spine: Young Adult!
Oh my God, how do I handle the marketing of a young adult novel?
My three previous novels have been marketed to an adult audience: A Brownstone in Brooklyn, Philly Style and Philly Profile and the 2011 National Award Winning Ghost of Atlanta.
Now, with Purple Phantoms scheduled for publication in 2012, I must develop a new marketing strategy. I must develop the marketing strategy now. I read in different blogs and websites that the young adult market cover ages 12-18. This group spans an age range which covers almost an entire decade.
This is a complex genre as tghere are tremendous differences in the intellectual anmd emotional maturity of a fourth grader versus a college freshman. I know there are certain features which set young adult novels apart.
1. How do you market to such a diverse group? I'm not afraid to ask for help an advice to reah the maximum number of young readers.
2. Where and how do you blog to this group?
3. What kind of website do you develop fo the young adult audience.?
4. How do you get libraries involved in the marketing of young adult books?
Help! Help! Help!
Please email me with any advice:
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