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Flying Fox AKA Ted L Glines

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Member Since: Dec, 2006

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The Crowded World of Solitude, volume 2, the collected poems
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Blogs by Flying Fox AKA Ted L Glines

Greeting Card Market Considerations
10/11/2008 10:35:59 PM
$20 per idea to as much $150 per idea - for submitting those silly little verses on greeting cards? Think about all those highly creative poems you penned last year. How much did you earn from them? Maybe we are missing something here ...



Greeting Card Market Considerations
by Ted L Glines

We poets are notorius for our self-defeating mind-set which says that we are "too good" to write that tripe which passes for verse on greeting cards. It is like saying we will not do anything menial to earn money. Besides, look at the advantages of being a "starving poet" - and I am still looking.

If our present greeting card companies had been available in the year 1900, the name Jack London would be unknown to us, for he was an aspiring poet who would have given his eye-teeth for an opportunity to earn money with his poetry. Having to earn a substantial living, he was forced to sell stories, novels, and essays, and thus we know his name. We have an option which was unavailable to him. Perhaps we should rethink our prejudice against the greeting card market.

The following fact-filled excerpts from an expert spell it out for us.

"American Greetings and Hallmark do not accept unsolicited submissions and competition is fierce in the larger and higher paying markets. If you want a role in writing cards for these companies you might be better off considering a staff position at the company. Each of these companies' websites contains job pages that you might consider watching if this is what you are interested in. However, there are many other greeting card companies, most of which do accept some freelance work. This creates some interesting opportunities for the creative writer. According to the Greeting Card Association ("GCA") there are over 1500 greeting card publishers -- a considerable number. In the long run, electronic cards could have significant impact on the greeting card industry and shift some of the opportunities for writers from the standard print format to electronic cards. It could also possibly change the standard submission format from sending in a batch of index cards containing verses to submitting them by email. However, the majority of greeting card submissions are still handled the old-fashioned way. Publishers' requirements differ so it is wise to request guidelines for each publisher in order to meet their individual requirements. The 1998 Writer's Market contains brief market listings of about 40 commercial greeting card markets. Pay rates by publishers in their listings varies from as little as $20 per idea to as much $150 per idea. Writers Write® has created a new section where you will find links to many of the greeting card publishers at http://www.writerswrite.com/greetingcards/. The Greeting Card Association also has pertinent information including statistics on the industry and links to publishers at http://www.greetingcard.org/. The Internet offers a great opportunity for writers of greeting card verse to stay on top of trends. Each publisher with a site usually has at least samples of its line and many have a large catalog online. In addition to the publisher sites you may want to take a look at the Outpost Network's site which offers cards for a variety of occasions and seasons. Another site where you can view cards is Greet Street at http://www.greetst.com. The greeting card industry is certainly an opportunity for writers, but it requires attention like every other kind of writing market. Still, some people just have knack for writing short catchy phrases. If you think you do and you are looking for a writing career, you may want to give it a shot." ~Greg A. Knollenberg, Writers Write


Comments (3)

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