Blogs by Patrick Joesph Schnerch
Phase II / Publicity Campain
3/6/2009 10:33:48 AM
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I have intiated and completed my first phase of publicity with dismal results by appealling to the public. Imagine, I attempted contact with 5,000 hiuseholds and did not receive one response. I sent out 25 books for review and provocation and am receiving an overwhelming response.
My book and series is relevent to a diverse audience. It has social, political and educational attraction. The second phase was to target prominent people and organizations who would be most likely to become interested if I put a book in their hands.
This was initiated to provoke local and national interests to investigate further into this project. Many organizations can profoundly benifit from this book and series in the operation of their own organization.
Even the Prime Minister of Canada can be enlightened of what is happening to his cities accross the country by using Victoria, BC as an example.
Books went out to major government offices and institutions that have the power to make changes in the way we live. This line of publicity is far more effective as well as being less expensive to to initiate.
Well chosen and researched targets have the strength to provoke interest within society that a single man on a mission cannot do. Society does not listen to a nobody, but they will pay attention to the decision and policy makers that support the project.
The goal of this campaign is to direct the interest upon those who have the influence of reaching the people for me using their resourses to get the message out.
I approached the mental health, addiction, homeless as well as government systems and institutions. The topics of the book and series has a direct revelency to their bread and butter.
I have noticed in the publicity campaign that no one will lend you their ear unless it affects them personally. As only one person, I do not have that connection with society as to what these organizations and institutions already have.
Instead of establishing my own contacts which is a very slow and time consuming proccess, it can be easily be done by riding the coat tails of someone else that is already connected.
This sounds devious, but this is normal and frequent buisness technique that has been proven time after time to really work.
You are not taking advantage of them, you are providing important and useful information that they can benifit from by utilizing your contribution to enhance their own mission in life. It basically boils down to a trade-off and agreement between you and them.
You may send out twenty or more books which will cost you a few bucks, but you only need one of them to meet your goals.You should know within a month or two if you provoked any interest.
In the meantime, you can work on your third and consecutive phases to reach your goals. In my case, it is not for money or self-gain. I truely believe that I am doing a good and moral thing for our most vulnerable.
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More Blogs by Patrick Joesph Schnerch
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Book Review / The Peaceful Warrior - Wednesday, September 22, 2010
Book review / City of Gardens: The Other Side of the Fence - Tuesday, September 21, 2010
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Facts that contribute to social degeneration - Monday, September 06, 2010
Not enough - Monday, September 06, 2010
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The Other Side of the Fence - Tuesday, December 22, 2009
City of Gardens: Book review - Thursday, November 19, 2009
City of Gardens: Victoria's Dirty Little Secret - Wednesday, November 18, 2009
Link Exchange - Wednesday, November 04, 2009
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The Invisible Society / Excerpt - Tuesday, October 06, 2009
The Invisible Society / October 19, 2009 - Monday, September 28, 2009
New book / AWSOME!!! - Sunday, September 13, 2009
Life is Good! - Tuesday, September 01, 2009
Forum and Chat - Monday, August 24, 2009
I Double Dog Gone Dare You to Read This! - Friday, August 21, 2009
The Motive Behind West Coast Literary Productions - Wednesday, July 22, 2009
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Book Research / The Invisible Society - Friday, May 29, 2009
Book Research - Friday, May 22, 2009
Mental illness, addiction and homelessness (Victoria, BC) - Friday, May 15, 2009
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Show Time - Thursday, April 30, 2009
The Forgotton, Lost and Neglected - Wednesday, April 22, 2009
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City of Gardens: The Invisible Society - Wednesday, March 11, 2009
Book Review / Melissa Levine - Saturday, March 07, 2009
Phase II / Publicity Campain - Friday, March 06, 2009
Book Relase Up-date - Monday, March 02, 2009
I Believe in Love! - Thursday, February 26, 2009
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Book Release / VHES Fundraiser - Wednesday, February 25, 2009
The Key to Success! - Tuesday, February 17, 2009
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Mental illness, Addiction and Homelessness. - Monday, December 29, 2008
Communtity Support / Local and Beyond - Tuesday, December 23, 2008
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