Blogs by C. G. McGovern-Bowen
Out of Favor?*
5/10/2005 1:18:03 PM
The Los Angeles Times reports that U.S. Advertisers and TV networks target 18 to 49-year-olds to the exclusion of all others...
*See: “Over 50 and Out of Favor: Advertiser and thus TV networks are fixated on 18- to 49-uear-olds…” (LA Times, 05/10/05).
May 10, 2005—Out of Favor?*
Being relevant to current U.S. advertising objectives is to be irrelevant to the broader realm of the breathing, thinking and living…
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