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Guy Tomlinson

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Brand Masterclass 2015

with Guy Tomlinson

 

Date: 5/15/2015 - 5/15/2015
Time: All day
Location: Marlow, Buckinghamshire, UK
Category: Education/Training
Summary: This brand masterclass will help you create and define a brand. It provides skills, processes and best practice tools to set your product, service or organisation apart.
Details:

 


Benefits for your organisation and you
 

The most successful products, services and organisations are customer and brand driven. By creating and delivering a consistent brand experience, you can improve competitiveness, profitability and increase shareholder or stakeholder value. You will leave with a defined approach and set of tools to revitalise your brand and engage your colleagues. With renewed confidence, know-how, experience and 'best-practice' techniques you'll be able to gain top-team buy-in and involvement. You will also be more able to anticipate and overcome issues, potentially make significant savings and enhance your own personal worth.

 

Who this course is for

Those responsible for internal or external brand communication, strategy, marketing or delivery. Those with several years experience who require strategic branding skills to lead a marketing team or make the next step. You may wish to put ‘brand’ on your organisation agenda for the first time, create and ensure organisation-wide commitment to your brand or revitalise your customer’s brand experience.

You will learn

  • 'Best practice' strategic marketing thinking skills; appreciation of the sequence of steps involved and practice in creating and defining brands.
  • Skills and tools to effectively engage, win support from, empower ad manage the organisation's stakeholders.
  • Skills and tools to define a brand and brief communication agencies to bring your brand to life.

Course content

  • What is a brand and the benefits of brands.
  • How to create a brand strategy.
  • How to brief a communications agency or team to bring your brand to life.
  • How to measure brand performance.

Learning style

  • Highly interactive, challenging and fun!
  • The focus is on learning through discovery and doing!
  • All examples and exercises are based on real-life challenges.

Course location, dates and rates

This course runs  on 15 May 2015 (Marlow, Buckinghamshire, which is 30 miles west of London, and 30 minutes from London Heathrow airport) and 18 September 2015 (Birmingham). Delegate rates are £450. Early bird discounts apply until 28 days beforehand. For more information and to book - check our website or email themd.themarketingdirectors.co.uk.

Your course director

Guy Tomlinson is co-author of The Marketing Director's Handbook, and Chief Marketer at The Marketing Directors. He has three decades communication, marketing and brand strategy experience. His career includes brand management roles at Boots and Procter and Gamble and as Marketing Director of an Omnicom agency. He has helped build numerous B2B and B2C brands including Barclays, First Ark, McDonald's, Cadbury, the BBC, FT, British Gas, BP and Merlin Entertainments. He has taught around the world for The Chartered Institute of Marketing, Marketing One and others.

 

  

 

 

 

 

 

 

                     
Telephone: +44(0)1628 400699
Website: Brand Masterclass

 




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